Why is this book interesting to you?

What I particularly liked in this book is that it follows the KISS (Keep It Simple Stupid) principle, backed up by real research-based data. Moreover, the humor used in the narrative and sketches gives a more personal and authentic touch and makes the reading pleasant and smooth, because I am sick and tired of best practices.

“If you want to kill queues, you first have to understand why they are formed.” – some Captain Obvious tips and advice involving little or no money, but followed by just a few.

For who isn't this book for or what parts sucked?

This book is not for anti-creative obedient cyborgs who just follow orders.

For non-cyborg readers like me, the font used in the headlines might be a little bit stressful, e.g. it disrupts the reading flow.

What other books would you recommend as companion to this one?

If you are a design & business afficionado, you might also enjoy these books:

1. Funky Business Forever: How to Enjoy Capitalism

2. The Design of Business

3. The Mom Test: How to talk to customers & learn if your business is a good idea when everyone is lying to you

Get in touch with Cosmin