Why is this book interesting to you?

Reading this book is essentially micro learning done well. Service design can seem intangible to many people. What this book does it makes it clear how these principles help make an experience better. It is a gem with a good number of relatable, real-life examples. 

I recommend it for people interested in service design and also to share with people skeptical about service design. 

Daniele's writing takes away the formality, the lengthy examples. It's straight to the point and easy to read.

For who isn't this book for or what parts sucked?

This is not a method tool kit and it will not teach you how to map out service design diagrams. If you would like something that discusses the complexity, addressing operations and structures in your organizations this isn’t it. This is a simple, direct to the point view on service.

This is not for someone looking for more tools and methods to apply into their processes.

What other books would you recommend as companion to this one?

1. Service Design Thinking

2. Nudge

3. Change by Design

4. IDEO's Human Centered Service Design references

5. The Knowing-Doing Gap

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