Why is this book interesting to you?

The book is an addictive read. I was planning to just read a few principles and move on, and ended up reading it all the way to the end. I really love the way it's built around stories and personal experiences Daniele's had in the past. I can decide to agree or disagree with the principles themselves, but they always make me think about the way I would react or prefer to be approached in any given service situation.  

To me, this is a book for anyone who wants to understand the "designer mindset". The way in which designers view the world. Observing your surroundings in the way that this book describes is something that'll take you way further as a designer than reading a thousand books about the theory of design.   

The message I get from the book? Open your eyes, observe and see that design is everywhere. And voilá, a designer is born.

For who isn't this book for or what parts sucked?

It’s definitely not a book about design theory. It’s something that might make your life hell, if before reading it you haven't been observing services with this mindset. You'll start noticing the small decisions made around you, and you might find yourself sending more detailed feedback after starting to embody the mindset.   

Apart from potentially losing hours of your time in the future sending feedback to services and providers, I think pretty much anyone, designer or not would benefit from looking the world through the eyes of a designer. If not for else, to realise that almost everything you see was put there by someone. And a lot of the time, there's a way to make it serve you even better.

What other books would you recommend as companion to this one?

For anyone starting out in their designer mindset journey, I'd recommend reading Don Normans "The Design of Everyday Things". After this book you'll be able to use and deepen your understanding with the three levels of design, as well as understand design in general.

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