Why is this book interesting to you?

What I particularly liked about this book was the simplified structure and easy navigation, the humorous illustrations and the relevant case studies.

For who isn't this book for or what parts sucked?

If you are starting out as a service designer or are looking to introduce the practice into your organisation, then this book might not be for you.

What other books would you recommend as companion to this one?

If you enjoyed this book, I would also recommend reading the Strategyzer Series of books on Value Proposition Design, Business Model Design and Testing Business Ideas.

Get in touch with Cettina