What the fuck is Service Design?

Humans in Service design Manifesto: 

• Service design exists to solve business problems.

• Service design ensures clients stay competitive and increases value for customers.

• Service design breaks down silos and barriers between business units.

• Service design adopts a lean process with continuous iteration, design refinement and testing.

• A design thinking workshop is a kickoff in Sprint 0 for rapid requirements gathering in a flexible and adaptable development process.

• Service design is the future forward, and the future is gender fluid. 

• Innovation is dependent on team diversity, creative vision and tolerance for risk. 

• Success is measured against customer experience with traceable visibility into the end-to-end service.

• Old-fashioned values and good manners are critical assets for good service design.

• Service designers take notice and care about details: we have eyes behind our heads, really. 

• Service designers are polite, they pay attention, and they listen well.

An answer by Jenine Lurie

New York, NY USA
Director, Innovation by Design