Israel, what the fuck is Service Design?

Service Design is the intentional practice of truly influencing complex ecosystems for improvement, creating efficient, human-centered and valuable progress for all stakeholders through creating or remodelling services, from the atomic level (interaction touch points) to the cosmic level (holistic strategies) of the values exchanged in these relations.

An answer by Israel Lessak

Sao Paulo, Brazil

Strategic Designer at Kyvo Design-Driven Innovation