Why is this book interesting to you?

I highly recommend this book for any person interested in Service Design. Nice to read an incredible and effective book like this.

For who isn't this book for or what parts sucked?

This book is not for people who expect academic papers style and similars.

What other books would you recommend as companions to this one?

After reading this book I'd recommend Influence by Robert Scialdini and Nudge by Richard Thaler. You won't believe all things you can connect with this book

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