You made it to the last week! You are very near to the end of your course. You will soon have learned 100 service design principles 🤯! 

In the last week, you learned that it is indeed possible to use the power of service design without spending loads of money. In this chapter, I want us to go a bit deeper in the understanding of our customers and users! 

Humans are funny animals 🦄. It’s sometimes hard to understand why humans act the way they do. Fortunately, there is a discipline that focuses on the study of human behavior. 

Psychology is the science of behavior and mind, including conscious and unconscious phenomena, as well as feeling and thought. — Wikipedia

This week I’ll share with you certain principles that smarts minds and experts from the fields of behavioral psychology and behavioral economics as well as other researchers have found 🤓. These principles will help you improve your service with tips that are based on the understanding of the human mind.

What you’ll learn in this final week

In this last week, you’ll learn tips inspired by psychology to improve your service. For instance, you will learn

• How to build trust,

• How to help people change aspects of their behavior, and

• How to use rhythm to create better services.

This last week has 17 videos! I hope you’ll have an insightful time watching them. 

So, let’s get started with the first principle of this chapter called: “You are a Liar, so Let Me Ask Other Customers.” 
Yep, once again some nice words from my part to get started this week 😘.