Hey, you made it through the boring introduction chapter. Well done mate 💪

In this real first chapter, we will simply discover what ideation is. From there we will look at what are a few benefits of ideation. Finally, we will take a bit of a critical look at this practice and uncover a few dangers and typical mistakes that people and companies make when it comes to ideation.

That's our game plan for this first chapter. Let's start now ⚡️