Hey mate, you  just finished the first real chapter of this course. You can feel proud of yourself, I'm certainly proud of you 👏

In this second chapter I'll uncover with you what are the core principles of ideation. We will learn what are the key mindsets you need in order to have an ideation generation that doesn't go to shit.

This chapter and the next one are still be a bit theoretical. So if you don't give a shit about understanding the theory, you can jump to the chapter about the tools. Just be aware that by doing so, you might fall in the traps that we discussed in the previous chapter.

Still here? Cool, very happy to see that you want to do it right 😉 Let's go