The facilitator role in an ideation workshop

The facilitator role in an ideation workshop


I highly recommend that when you run an ideation workshop one person is designated as the facilitator. What does this mean? 

A facilitator is someone who engages in facilitation—any activity that makes a social process easy or easier. — Wikipedia


The facilitator is basically the person who will lead the workshop. As the workshop leader I often recommend that this person isn't also generating ideas. Especially if there is a voting and prioritization exercice in the workshop. You can't be player and judge at the same time.

But what does the facilitator do? Here the key tasks of a facilitator:

  1. Introduce the exercice: explain what the process is and explain every ideation exercice

  2. Keep the timing: nobody likes to respect a timer, the facilitator serves as a social pressure to have a healthy time contraint that helps stay creative

  3. Coach: help the people who are lost during exercices

  4. Adapt: feel the participants and the process and know when the plan needs to be changed to arrive to the defined goal

Basics of Ideation for Innovation (Alpha version)

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  • 🔴 This course in an alpha version

Introduction

  • Lovely to meet you
  • What you'll learn and what you won't1

WTF is ideation?

  • WTF is ideation? Introduction
  • What is ideation?
  • What are the benefits of ideation?
  • The myth of creativity
  • What are common dangers and mistakes of ideation?

The core principles of ideation

  • The core principles of ideation: Introduction
  • Diverge
  • Quantity over quality
  • Pause criticism until later
  • Different people bring different ideas
  • Constraints and pressure help
  • Serendipity and context help
  • Based on research

What are the different types of ideations

  • What are the different types of ideations: Introduction
  • Group ideation
  • Solo ideation
  • Asynchronous or remote ideation
  • Crowd sourcing

A selection of ideation techniques

  • A selection of ideation techniques: Introduction
  • Brain dump
  • Silent brainstorming
  • Crazy eight
  • Brands like these
  • Fast idea generator
  • Mash-Up Innovation
  • Future scenarios and trends
  • Lotus blossom
  • Lightning demos
  • Ideation cards
  • A few good practices for every technic
  • Where to find more ideation techniques
  • Apps for the ideation process

How to prioritize ideas

  • How to prioritize ideas: Introduction
  • Affinity sorting
  • Dot voting
  • Multi parameters vote
  • Evaluation grid
  • Impact versus Effort Matrix
  • Mix the methods

How to run an ideation workshop

  • How to run an ideation workshop: Introduction
  • How to prepare an ideation workshop
  • The basic structure of an ideation workshop
  • The facilitator role in an ideation workshop
  • What happens after the ideation workshop?

Going further

  • Going further
  • Recommended books on ideation
  • Recommended academic papers on Introduction
  • Recommended videos on ideation
  • Recommended critical articles on ideation
  • Recommended resources in Portuguese1

End note

  • Thank you2
  • Licence