How to prepare an ideation workshop

How to prepare an ideation workshop


An ideation workshop needs  a good preparation to be successful. Just to reassure you, or maybe scare you:
 

When I prepare a 1 day workshop, I have usually 2 days of work to prepare the workshop


So preparation is really a key part of the workshop preparation.

Specific elements to prepare for an ideation workshop

There are a few elements  that need special attention when you prepare an ideation workshop:

  1. Participants: you want diversity (age, gender, culture, job titles, context, etc)

  2.  Research summary: you need a good summary of the learnings you did in the research phase so that people can generate problems that will actually fix the problem. If you haven't do any research, now is the last moment.

  3. Inspiration: you'll need creative prompts, ideation technics and inspiring elements to help people get started. For the ideation technics you can use the ones we saw together in a previous chapter.

  4. Space and context: you need a space that puts people already in a positive, relaxed mindset. Trying to generate new ideas in an old depressing place will be harder.

  5. What happens next: you need to be clear what will happen with the ideas. Will you sort them during the workshop or after? What happens with the good ideas? Did you already plan how to test them? If not, now is really the last moment to start to think about it.



A few tools to help you out

These are really the specific elements to an ideation workshop. Outside of that, an ideation workshop is like any other workshop. So I gathered for you a few resources on workshop creation that could help you out. These are all free resources that I created based on my own practice.

  1. Workshop planner template

  2. Workshop checklist

  3. Workshop presentation template

  4. Workshop Playlist

Basics of Ideation for Innovation (Alpha version)

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  • 🔴 This course in an alpha version

Introduction

  • Lovely to meet you
  • What you'll learn and what you won't1

WTF is ideation?

  • WTF is ideation? Introduction
  • What is ideation?
  • What are the benefits of ideation?
  • The myth of creativity
  • What are common dangers and mistakes of ideation?

The core principles of ideation

  • The core principles of ideation: Introduction
  • Diverge
  • Quantity over quality
  • Pause criticism until later
  • Different people bring different ideas
  • Constraints and pressure help
  • Serendipity and context help
  • Based on research

What are the different types of ideations

  • What are the different types of ideations: Introduction
  • Group ideation
  • Solo ideation
  • Asynchronous or remote ideation
  • Crowd sourcing

A selection of ideation techniques

  • A selection of ideation techniques: Introduction
  • Brain dump
  • Silent brainstorming
  • Crazy eight
  • Brands like these
  • Fast idea generator
  • Mash-Up Innovation
  • Future scenarios and trends
  • Lotus blossom
  • Lightning demos
  • Ideation cards
  • A few good practices for every technic
  • Where to find more ideation techniques
  • Apps for the ideation process

How to prioritize ideas

  • How to prioritize ideas: Introduction
  • Affinity sorting
  • Dot voting
  • Multi parameters vote
  • Evaluation grid
  • Impact versus Effort Matrix
  • Mix the methods

How to run an ideation workshop

  • How to run an ideation workshop: Introduction
  • How to prepare an ideation workshop
  • The basic structure of an ideation workshop
  • The facilitator role in an ideation workshop
  • What happens after the ideation workshop?

Going further

  • Going further
  • Recommended books on ideation
  • Recommended academic papers on Introduction
  • Recommended videos on ideation
  • Recommended critical articles on ideation
  • Recommended resources in Portuguese1

End note

  • Thank you2
  • Licence