Mash-Up Innovation

Mash-Up Innovation


The mashup innovation ideation technic goes even further with the constraints. Yeah it's possible.

Come up with the constraints

In a first round, participants have to list problem areas. Here people list for example frustrations people have in the situation today or list needs that people have expressed.

In the second round, participants list solutions areas.
Here people list for examples available internal and external resources, tools, technologies, partners, services. 

These constraints can also be gathered before by the facilitator.

Pick two and mashup

In the third round of the exercice people get assigned in group or solo one  random element from the problem area and one random element of the solution area.

From there, people have to create one or several ideas based on these two constraints.

You can then repeat the exercice by selecting new random problems and solutions. 

An example

I've personally used this ideation method when I was working with a car manufacturer where we wanted to create new services but based with what the manufacturer already had. So the engineering team made a list of all the available data the car could give us. Then every team received randomly two data sources and had to create with it a new service that would make the driving experience more fun, secure or interesting. 

Here we just used solutions elements and kept the problem areas open. 

This example shows that as with every technic from the innovation or design world, feel free to adapt the  tool to your context.

Basics of Ideation for Innovation (Alpha version)

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  • 🔴 This course in an alpha version

Introduction

  • Lovely to meet you
  • What you'll learn and what you won't1

WTF is ideation?

  • WTF is ideation? Introduction
  • What is ideation?
  • What are the benefits of ideation?
  • The myth of creativity
  • What are common dangers and mistakes of ideation?

The core principles of ideation

  • The core principles of ideation: Introduction
  • Diverge
  • Quantity over quality
  • Pause criticism until later
  • Different people bring different ideas
  • Constraints and pressure help
  • Serendipity and context help
  • Based on research

What are the different types of ideations

  • What are the different types of ideations: Introduction
  • Group ideation
  • Solo ideation
  • Asynchronous or remote ideation
  • Crowd sourcing

A selection of ideation techniques

  • A selection of ideation techniques: Introduction
  • Brain dump
  • Silent brainstorming
  • Crazy eight
  • Brands like these
  • Fast idea generator
  • Mash-Up Innovation
  • Future scenarios and trends
  • Lotus blossom
  • Lightning demos
  • Ideation cards
  • A few good practices for every technic
  • Where to find more ideation techniques
  • Apps for the ideation process

How to prioritize ideas

  • How to prioritize ideas: Introduction
  • Affinity sorting
  • Dot voting
  • Multi parameters vote
  • Evaluation grid
  • Impact versus Effort Matrix
  • Mix the methods

How to run an ideation workshop

  • How to run an ideation workshop: Introduction
  • How to prepare an ideation workshop
  • The basic structure of an ideation workshop
  • The facilitator role in an ideation workshop
  • What happens after the ideation workshop?

Going further

  • Going further
  • Recommended books on ideation
  • Recommended academic papers on Introduction
  • Recommended videos on ideation
  • Recommended critical articles on ideation
  • Recommended resources in Portuguese1

End note

  • Thank you2
  • Licence