The problem

Many companies have a set of corporate values that they have defined. Often, these values are used pretty well when it comes to communication and even HR practices. But they might often get forgotten outside of the moment we see them on the entrance wall of the company building.

But these company values can become actionable elements that help improve the work of service designers.

The shift

What if we used the company's values as a sort of heuristic evaluation or checklist that ensures that the work we do fits what the company is trying to in a general way?

Practical examples on how to use the company's value in Service Design

This can become very practical:

• In a Service Blueprint we could rate each of the stages or interactions (both on the front and backstage) with these values

• When deciding what types of new interactions to create, these values can be used as voting and evaluation criteria.

• When doing field research and testing we can use the values to diagnose how well parts of a service work.

The original inspiration

Thanks to Sujit Joshi, who is a Service Designer working at Philips, who shared a comment that inspired this piece in one of the international book tour videos I've shared.