Do you have to be a dick to be a great design leader?

Do you have to be a dick to be a great design leader?

An illustration of a person next to a huge and sad face

In short: Absolutely not! Making important work doesn’t excuse agressivity and impolitness. I've had worked both with dicks and lovely leaders and great work happened despite people being dicks, not because of them being it.


A figure that is often taken as an example in the startup and design world is Steve Jobs. He made great work possible but it’s very clear that he was an absolute dick.

I feel that seeing how successful Steve Jobs was has given the excuse to other leaders who like a though and aggressive approach to go full on with these negative attitude instead of finding calm ways of working.

It’s as if they told themselves: « If we’re not successful enough it’s that I’m not yet fully in Steve Jobs mode. »

I’ve work with both leaders who are dicks and leaders who have a calm approach. And I can say from my experience that I’ve been able to do good work with both. But the work that I’ll remember as the most impactful is work that I’ve done with the calm leaders.

So, no you don’t have to be a dick to make great design or service design work happen with a team. Great work happens despite leaders being dicks, not because of it.

Q&A: Philosophy and Mindset questions about Service Design

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  • ▶️ What are the different stages of the maturity of Service Design within an organization?
  • ▶️ What's the invisible role of the service designer within an organization?
  • Does making things fun have a real impact?

Inspiration

  • How can I create and share a compelling service design vision?
  • What are great quotes to inspire service design work?
  • What does a service design company need to be successful?

Beyond Service Design

  • How can service design skills be used outside of work in day to day life?
  • ▶️ Is Service Design becoming a religion?
  • How can Service Design improve my mental health?
  • Where can I learn more on how to use Service Design in everyday life?

Values in Service Design

  • ▶️ How can service designers help decolonize design?
  • How can I use company values in my Service Design work?
  • How can I spot innovation theatre or Service Design theatre?
  • ▶️ How can I use the company culture in your service design work?

Good and Bad

  • ▶️ Can "bad" service be "good" service?
  • ▶️ Should we really make all experiences less shitty?
  • ▶️ What's too much service?
  • ▶️ Can you design a too good workplace?
  • What are the advantages and disadvantages of using a service design approach?
  • ▶️ What are some of the biggest misunderstandings and myths about service design?
  • Do you have to be a dick to be a great design leader?
  • What are some of the dark sides of Service Design?
  • Will Service Design save the world?

Future and past of Service Design

  • ▶️ How has Service Design changed over the last years?
  • ▶️ What's the history of Service Design?
  • What comes after Service Design?
  • Will AI remplace Service Designers?
  • How can I use AI responsibly in my Service Design work?

How to name things in Service Design

  • Should Service Design have another name?
  • ▶️ How should we call the people we serve?
  • What's the difference between playful experiences and gamified experiences?

Efficiency and Service Design

  • How to not lose the time we save from better tools and processes?