Course: 100 Service Design Principles
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Learn more
Introduction
Foreword
About this course
Schedule your coaching session and sh...
Access the community board
Get your student booklet
Introduction
PDF version
Word version
Google docs version
Other formats
Week 1: What Are the Basics of Service Design?
Introduction
Principle 001- The First Draft of Any...
Principle 002 - Selling Is Not the En...
Principle 003 - Make It Easy for Cust...
Principle 004 - Always Think About Wh...
Principle 005 - Every Customer Mistak...
Principle 006 - It’s Your Fucking Job...
✅ Homework: What basic element are yo...
Final quizz of week one
Week 2: How Can You Make People Less Frustrated?
Introduction
📌 2.1 Error Management
Principle 007 - Don’t Solve Every Pro...
Principle 008 - Do the Penis Test and...
Principle 009 - Let Users Undo Their ...
Principle 010 - Explain Why This Erro...
Principle 011 - Suggest Something Aft...
Principle 012 - Stop Giving Coupons W...
Recommended Article: On Writing Inter...
✅ Homework: How can you better handle...
Bonus Homework: Mystery Shopping and ...
📌 2.2 Waiting
Principle 013 - Just Tell Me How Much...
Principle 014 - Let Me Imagine the Wa...
Principle 015 - The Length of the Lin...
Principle 016 - After an 8-Minute Wai...
Principle 017 - Tell Me as Soon as Po...
Principle 018 - Phone Chargers Help P...
Principle 019 - It’s Torture to Forbi...
Principle 020 - Stupid Aquariums Make...
✅ Homework: How can you make the wait...
📌 2.3 Pricing
Principle 021 - The Problem Is Not th...
Principle 022 - Show Me Your Damn Pri...
Principle 023 - The Price Changes the...
✅ Homework: How can you simplify your...
📌 2.4 Impersonal services
Principle 024 - Just Remember Me
Principle 025 - Ask Unnecessary Emoti...
Principle 026 - Making It Personal Is...
Principle 027 - Don’t Force Me to Cal...
Principle 028 - Don’t Create Groups o...
✅ Homework: How can you make your ser...
📌 2.5 Technology
Principle 029 - Tools Are Not the Pro...
Principle 030 - Making It Digital Won...
Principle 031 - Scheduled Automation ...
Principle 032 - A Bot Won’t Help Shap...
Principle 033 - I Prefer Bots over Fa...
Principle 034 - Let Me Speak with a H...
Principle 035 - Why Can’t I Answer Th...
Principle 036 - It’s Now Time to Webs...
Principle 037 - To Improve Your Servi...
✅ Homework: What should you do by hand?
📌 2.6 Workplace
Principle 038 - Make Your Employees H...
Principle 039 - Work Can Wait
Principle 040 - Your Open Space Is li...
Principle 041 - Mistakes Are Worthy O...
Principle 042 - Employees Should Chec...
Principle 043 - Put Some Stupid Plant...
Principle 044 - You Need to Repeat a ...
Recommended Book: Rework
✅ Homework: What can you do to make y...
📌 2.6 Naming
Principle 045 - Give Everything a Name
Principle 046 - Stop Inventing Silly ...
Principle 047 - Don’t Assume That I K...
Recommended Tool: Typo generator
✅ Homework: How can you use naming fo...
📌2.7 Other frustrations
Principle 048 - Your Opening Hours Do...
Principle 049 - I Don’t Want to Sched...
Principle 050 - Choose the Proper Sou...
Principle 051 - Always Look for the P...
Principle 052 - Help Me Remember My R...
Principle 053 - Send Customers to You...
Principle 054 - Allow What Your Compe...
Principle 055 - Frustrate Rude Customers
✅ Homework: How can you fix the littl...
Final quizz of week 2
Week 3: How to Find out If You Make People Feel like Shit?
Introduction
Principle 056 - Eat Your Own Shit
Principle 057 - Use the Honestly, Wou...
Principle 058 - Be Ready to Get Slapp...
Principle 059 - Great Ideas from Yest...
Principle 060 - Test Your Service wit...
Principle 061 - Don’t Ask Observe Beh...
Principle 062 - Don’t Ask for Feedbac...
Principle 063 - Do Not Send Surveys t...
Recommended Tutorial: How to use Adva...
✅ Homework: How can you find out the ...
Final quizz of week 3
Week 4: How to Do Service Design Without a Budget for It?
Introduction
📌4.1 Big problems don't need big solu...
Principle 064 - Adding More Resources...
Principle 065 Forget Complex Technol...
Principle 066 - Save 2 Million with a...
Principle 067 - Pets Can Help with De...
Principle 068 - Reduce Cleaning Costs...
Principle 069 - Beauty Reduces Pain
Principle 070 A Good Sticker Can Red...
Principle 071 - Candies Make People S...
Recommended Article: Spring Cleaning ...
✅ Homework: What are the tiny solutio...
📌4.2 Be lazy and don't reinvent the w...
Principle 072 - Keep It Simple Stupid
Principle 073 - When You Add This, Re...
Principle 074 - It’s Okay If Your Web...
Principle 075 - Don’t Build Custom So...
Principle 076 - Let Employees Use The...
Principle 077 - Print in Black and White
✅ Homework: In what aspects of your s...
📌 4.3 Don't solve the problem, fix th...
Principle 078 - People Don’t Know Tha...
Principle 079 - You Will Be Seen as a...
Principle 080 - Good Design Helps You...
Principle 081 - One Wow Effect Is Enough
Principle 082 - Do Small Updates and ...
Principle 083 - A Swimsuit Can Make Y...
Recommended Video: Perspective is Eve...
✅ Homework: For which problems should...
Final quizz of week 4
Week 5: How to Use Psychology to Improve Your Service?
Introduction
📌 5.1 How to build trust
Principle 084 - You Are a Liar, so Le...
Principle 085 - You Need 10 Reviews t...
Principle 086 - Sharing Your Bias Bui...
Principle 087 - Use the IKEA Effect t...
✅ Homework: How can you create more t...
📌5.2 How to help people change behavior
Principle 088 - Offer Less Choices to...
Principle 089 - 90% of Your Website C...
Principle 090 - Focus on Smaller Shor...
Principle 091 - To Get People to Act,...
Principle 092 - Reduce Missed Appoint...
Principle 093 - Ask People to Name Wh...
Principle 094 - Don’t Motivate People...
Principle 095 - 95% of People Stick t...
✅ Homework: How can you help your cus...
📌5.3 How to use rythme to create bett...
Principle 096 - Under Promise, over D...
Principle 097 - Start with the Boring...
Principle 098 - Always End a Service ...
Principle 099 - Uncertainty Makes Use...
Principle 100 - Friction Can Help Peo...
Recommended Book: Nudge
✅ Homework: How can you create a bett...
Final quizz of week 5
Going further
Final homework
Resources To Go Further
Thank you
Products
Course
Section
Lesson
Thank you
Thank you
Course: 100 Service Design Principles
Buy now
Learn more
Introduction
Foreword
About this course
Schedule your coaching session and sh...
Access the community board
Get your student booklet
Introduction
PDF version
Word version
Google docs version
Other formats
Week 1: What Are the Basics of Service Design?
Introduction
Principle 001- The First Draft of Any...
Principle 002 - Selling Is Not the En...
Principle 003 - Make It Easy for Cust...
Principle 004 - Always Think About Wh...
Principle 005 - Every Customer Mistak...
Principle 006 - It’s Your Fucking Job...
✅ Homework: What basic element are yo...
Final quizz of week one
Week 2: How Can You Make People Less Frustrated?
Introduction
📌 2.1 Error Management
Principle 007 - Don’t Solve Every Pro...
Principle 008 - Do the Penis Test and...
Principle 009 - Let Users Undo Their ...
Principle 010 - Explain Why This Erro...
Principle 011 - Suggest Something Aft...
Principle 012 - Stop Giving Coupons W...
Recommended Article: On Writing Inter...
✅ Homework: How can you better handle...
Bonus Homework: Mystery Shopping and ...
📌 2.2 Waiting
Principle 013 - Just Tell Me How Much...
Principle 014 - Let Me Imagine the Wa...
Principle 015 - The Length of the Lin...
Principle 016 - After an 8-Minute Wai...
Principle 017 - Tell Me as Soon as Po...
Principle 018 - Phone Chargers Help P...
Principle 019 - It’s Torture to Forbi...
Principle 020 - Stupid Aquariums Make...
✅ Homework: How can you make the wait...
📌 2.3 Pricing
Principle 021 - The Problem Is Not th...
Principle 022 - Show Me Your Damn Pri...
Principle 023 - The Price Changes the...
✅ Homework: How can you simplify your...
📌 2.4 Impersonal services
Principle 024 - Just Remember Me
Principle 025 - Ask Unnecessary Emoti...
Principle 026 - Making It Personal Is...
Principle 027 - Don’t Force Me to Cal...
Principle 028 - Don’t Create Groups o...
✅ Homework: How can you make your ser...
📌 2.5 Technology
Principle 029 - Tools Are Not the Pro...
Principle 030 - Making It Digital Won...
Principle 031 - Scheduled Automation ...
Principle 032 - A Bot Won’t Help Shap...
Principle 033 - I Prefer Bots over Fa...
Principle 034 - Let Me Speak with a H...
Principle 035 - Why Can’t I Answer Th...
Principle 036 - It’s Now Time to Webs...
Principle 037 - To Improve Your Servi...
✅ Homework: What should you do by hand?
📌 2.6 Workplace
Principle 038 - Make Your Employees H...
Principle 039 - Work Can Wait
Principle 040 - Your Open Space Is li...
Principle 041 - Mistakes Are Worthy O...
Principle 042 - Employees Should Chec...
Principle 043 - Put Some Stupid Plant...
Principle 044 - You Need to Repeat a ...
Recommended Book: Rework
✅ Homework: What can you do to make y...
📌 2.6 Naming
Principle 045 - Give Everything a Name
Principle 046 - Stop Inventing Silly ...
Principle 047 - Don’t Assume That I K...
Recommended Tool: Typo generator
✅ Homework: How can you use naming fo...
📌2.7 Other frustrations
Principle 048 - Your Opening Hours Do...
Principle 049 - I Don’t Want to Sched...
Principle 050 - Choose the Proper Sou...
Principle 051 - Always Look for the P...
Principle 052 - Help Me Remember My R...
Principle 053 - Send Customers to You...
Principle 054 - Allow What Your Compe...
Principle 055 - Frustrate Rude Customers
✅ Homework: How can you fix the littl...
Final quizz of week 2
Week 3: How to Find out If You Make People Feel like Shit?
Introduction
Principle 056 - Eat Your Own Shit
Principle 057 - Use the Honestly, Wou...
Principle 058 - Be Ready to Get Slapp...
Principle 059 - Great Ideas from Yest...
Principle 060 - Test Your Service wit...
Principle 061 - Don’t Ask Observe Beh...
Principle 062 - Don’t Ask for Feedbac...
Principle 063 - Do Not Send Surveys t...
Recommended Tutorial: How to use Adva...
✅ Homework: How can you find out the ...
Final quizz of week 3
Week 4: How to Do Service Design Without a Budget for It?
Introduction
📌4.1 Big problems don't need big solu...
Principle 064 - Adding More Resources...
Principle 065 Forget Complex Technol...
Principle 066 - Save 2 Million with a...
Principle 067 - Pets Can Help with De...
Principle 068 - Reduce Cleaning Costs...
Principle 069 - Beauty Reduces Pain
Principle 070 A Good Sticker Can Red...
Principle 071 - Candies Make People S...
Recommended Article: Spring Cleaning ...
✅ Homework: What are the tiny solutio...
📌4.2 Be lazy and don't reinvent the w...
Principle 072 - Keep It Simple Stupid
Principle 073 - When You Add This, Re...
Principle 074 - It’s Okay If Your Web...
Principle 075 - Don’t Build Custom So...
Principle 076 - Let Employees Use The...
Principle 077 - Print in Black and White
✅ Homework: In what aspects of your s...
📌 4.3 Don't solve the problem, fix th...
Principle 078 - People Don’t Know Tha...
Principle 079 - You Will Be Seen as a...
Principle 080 - Good Design Helps You...
Principle 081 - One Wow Effect Is Enough
Principle 082 - Do Small Updates and ...
Principle 083 - A Swimsuit Can Make Y...
Recommended Video: Perspective is Eve...
✅ Homework: For which problems should...
Final quizz of week 4
Week 5: How to Use Psychology to Improve Your Service?
Introduction
📌 5.1 How to build trust
Principle 084 - You Are a Liar, so Le...
Principle 085 - You Need 10 Reviews t...
Principle 086 - Sharing Your Bias Bui...
Principle 087 - Use the IKEA Effect t...
✅ Homework: How can you create more t...
📌5.2 How to help people change behavior
Principle 088 - Offer Less Choices to...
Principle 089 - 90% of Your Website C...
Principle 090 - Focus on Smaller Shor...
Principle 091 - To Get People to Act,...
Principle 092 - Reduce Missed Appoint...
Principle 093 - Ask People to Name Wh...
Principle 094 - Don’t Motivate People...
Principle 095 - 95% of People Stick t...
✅ Homework: How can you help your cus...
📌5.3 How to use rythme to create bett...
Principle 096 - Under Promise, over D...
Principle 097 - Start with the Boring...
Principle 098 - Always End a Service ...
Principle 099 - Uncertainty Makes Use...
Principle 100 - Friction Can Help Peo...
Recommended Book: Nudge
✅ Homework: How can you create a bett...
Final quizz of week 5
Going further
Final homework
Resources To Go Further
Thank you
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