Start here

Making people happy shouldn't be that fucking hard.

Service Design is the science and art of serving people well and creating lovely moments for other humans. As a Service Design enthusiast, each week I create new content about Service Design.

I'm honoured that lovely people in these organizations use or recommend my content.

Many say improving your customer experience needs a lot of time, money, technology and academic knowledge.

That's bullshit.

There are proven simple rule of thumbs, ideas, tips, advices that improve the human experience drammatically.

I call these Service Design Principles.

Service Design Principles help you create experiences that people love and remember.

They will enable you to:

Remove frustrations to differentiate you from the other messy services and products.

Delight your customers with simple and affordable human touches.

Make your team’s work easier, a happy employee can more easily create happy experiences for others.

Fix problems in creative way that don’t need a ton of budget, time or ressources.

Create an experience culture where employees know the importance of creating a great experience

Get shit done today, by making small changes today that users and employee will notice right away.

Email form section

Over 8000 people agree that making the people we serve happy shouldn't be that hard. And you?

If you agree too, you'll like my weekly newsletter where I share each week new ideas, tips and tricks to become a better Service Design practitioner.

Hey curious human, I'm Daniele 👋

I'm Daniele Catalanotto a Service Designer from Switzerland.

I worked with clients from all over the world to help them improve their customer experience using simple Service Design principles. I've been blessed to be able to learn a lot. Today I want to share these learnings back with the community.