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What is Service Design?

Service Design helps you serve the people around you in a way that makes them hate you a little bit less or even love you.

 

Hi there, I'm Daniele. Here I share with you all the resources I've built that help you learn Service Design.

Most of the resources are free, in order to help everyone learn these lovely skills.

Service Design Courses

  • Free

Free Course: What is Service Design?

Discover what Service Design and why it is powerful to enhance the customer experience
Discover the course

  • Free

Free Course: What is the Service Designer mindset?

Finally understand how service designers think and what makes them such a special group of innovators.
Discover the course

  • Waitlist

Cohort Course: Build your own Principles Library

Build your own Principles Library in this 5 weeks remote course.
Discover the course

  • Free

Free course: Service Blueprint for lazy people

Learn how to build a Service Blueprint in a fast and efficient way like a lazy innovator.
Discover the course

  • Free

Service Design Questions and Answers

My answers to the most common questions about Service Design.
Discover the course

  • Free

Service Design Katas

Simple exercices you can do daily to improve your skills in Service Design.
Discover the course

  • $800 or 4 monthly payments of $200

Course: 100 Service Design Principles

Stop struggling to get those pissed customers and users to love you! Learn 100 simple principles that you can apply today to enhance your customer experience.
Discover the course

Service Design webinars

Join or rewatch webinars focused on Service Design.

  • Free

Service Design Webinar 002

  • Webinar
  • Jul 21, 2022 at 11:00 AM EDT

Discover some of my favorite Service Design Principles followed by a Questions and Answers sessions on Service Design.
Discover the webinar

  • Free

Service Design Principles Webinar 001

  • Webinar
  • Jun 16, 2022 at 11:00 AM EDT

Discover my favorite Service Design Principles followed by a Questions and Answer sessions on Service Design.
Discover the webinar

  • Free

Service Design Webinar 003

  • Webinar
  • Aug 27, 2022 at 7:00 AM EDT

Discover the webinar

  • Free

Service Design Webinar 004

  • Webinar
  • Sep 24, 2022 at 7:00 AM CEST

A free one-hour inspiration session to improve your customer experience and ask your Service Design questions.
Discover the webinar

  • Free

Service Design Webinar 005: The power of principles

  • Webinar
  • Dec 3, 2022 at 1:00 PM CET

Discover the webinar

  • Free

Service Design Webinar: The role of generative AI

  • Course
  • 2 Lessons

A free one-hour community workshop to explore how AI generative tools can help Service Design practitioners in their work.
Discover the webinar

  • Free

Webinar: An early history of Service Design in Switzerland

  • Course
  • 4 Lessons

A free one-hour community workshop to explore the history of Service Design in Switzerland.
Discover the webinar

Service Design Books

  • $60

Book: Service Design Principles 1-100

100 ideas to improve the user and customer experience in simple and practical ways.
Discover the book

  • $60

Book: Service Design Principles 101-200

This book gives you 100 ideas, tips and examples of simple and practical things you can implement today to make your customers say "I love you" instead of "fuck you!" when they interact with your product or service.
Discover the book

  • $60

Book: Service Design Principles 201-300

100 additional simple ideas, tips and tricks you can implement tomorrow to improve your customer or employee experience.
Discover the book

  • $60

A Tiny History of Service Design

A tiny two hour read ebook that goes through the historical events that created what Service Design is today.
Discover the book

 

Newsletter

Weekly Service Design Digest

I share once a week the latest resources I've built around Service Design.

You're signing up to receive emails from Daniele via the Swiss Innovation Academy

 

Service Design Principles tools

  • $120

Principles Print at Home Workshop Cards (PDF)

A PDF template that you can print at home with 200 Service Design Principles cards and 4 exercise templates to run a workshop.
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  • $120

Principles Workshop Cards for Miro

A Miro board template with 200 Service Design Principles cards and 4 exercise templates to run a remote workshop.
Discover more

  • $120

Principles Note Taker (Notion Template)

Create your own "Pinterest of Principles", where you can write, reflect on, and share your observed inspirations. All directly in the Notion note-taking app.
Discover more

  • Free

Mini course: Principle creator personality types

Discover the personal strength and resources that will help you create your own Service Design Principles Library.
Discover more

Free Service Blueprint Templates and Resources

  • Free

The Service Blueprint Stack

A curated directory of 50+ resources, guides and tools about the Service Blueprint
Discover more

  • Free

Minimal Service Blueprint (Notion template)

Create, share and export your next Service Blueprint directly within Notion.
Discover more

  • Free

Expandable Service Blueprint (Notion Template)

Share your Service Blueprint  without overwhelming people by letting them choose which part to see first.
Discover more

  • Free

Advanced Service Blueprint (Notion Template)

Create a complete Service Blueprint with automated analysis features directly in Notion.
Discover more

  • Free

Free course: Service Blueprint for lazy people

Learn how to build a Service Blueprint in a fast and efficient way like a lazy innovator.
Discover more

Free Service Design Canvases

  • Free

Service Problems Canvas (beta)

Define what problems in the  user experience should be fixed now, later or just with a one to one human interaction.
Discover more

  • Free

Service Rhythm Canvas (beta)

Define the key moments of an experience in order to avoid frustrations and enhance memorability.
Discover more

  • Free

Service Roles Canvas (beta)

Define the type of interactions you'll offer to  your users
Discover more

  • Free

Service Senses Canvas (beta)

Create and map multi-sensorial experiences
Discover more

Service Design Academic resources

  • Free

A list of 900+ Service Design academic papers

  • Course
  • 7 Lessons

A database of the 900+ most cited academic papers on Service Design
View product

Questions and Answers on how to learn Service Design

I love to answer the questions that people have about Service Design in the Q&A library. In there you'll find a section focused on learning Service Design that answers question like: "What are the best schools to learn Service Design?" or "What are interesting conferences focused on Service Design?"
Open the Q&A

In the making

Discover courses and resources on Service Design that are still in the works but that are already accessible.

  • Free

Course: What is the Service design process?

  • Course
  • 54 Lessons

10+ Service Design processes for your next service innovation project
Discover the drafts

  • $60 or 3 monthly payments of $20

Book: Service Design Principles 301-400

  • Course
  • 5 Lessons

The fourth book in the Service Design Principles series shares 100 additional simple ideas, tips and tricks you can implement tomorrow to improve your customer or employee experience.
Discover the drafts

Need even more Service Design resources? Here are the ones I recommend from other service design nerds and friends.

Andy Polaine's courses

Andy is the guy who brought me to Service Design and the co-author of one of the best books on Service Design. 

He created a great Introduction to Service Design course.

Discover Andy's course

Marc Fonteijn's courses

Marc is the guy who runs the Service Design Show and with who we started back in the days Service Design Jobs.

Marc has created a great course to teach you how to sell Service Design
Discover Marc's course

Peter Horvath's and friends courses

Peter is one of the co-founders of the Swiss Service Design Network chapter.

With his friends, he created a great course that brings together Service Design and System Thinking
Discover Peter's course

Meet the creator

I'm Daniele an Innovation Coach and Service Designer from Switzerland.

I worked with clients from all over the world to help them find innovative solutions to their problem. I've been blessed to be able to learn a lot. 
Today I want to share  these learnings back with the community. That's why I've built the Swiss Innovation Academy.