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Basics of Experience Mapping for Innovation

Learn the basics of customer and user experience mapping, avoid the common traps  and build your first experience map.
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Contents

Introduction

What you'll learn and what you won't

WTF is experience mapping?

What is mapping?
Who does experience mapping?
What are the benefits of mapping?
What are the common dangers of mapping?
What are the common mistakes when mapping experiences?

Uses for experiences maps

Introduction
Experience mapping as hypothesis
Experiences mapping as synthesis
Experience mapping as prototyping
Experiences mapping for pitching
So when should I do experience mapping?

What are the types of experience mappings?

Introduction
Touchpoint Maps
Empathy Maps
Journey Maps
Mental Models
Service Blueprints
Stakeholder Map
Why Service Blueprints are my favorite mapping method

How to build an experience map

Introduction
Define why you need to map experiences
Do your fucking research
What are the types of data you need to map experiences?
Choose your base flavor
Start mapping using a base structure
Template: Service Blueprint
Example: how to do a minimal service blueprint
Customize it to the project needs
Tools for service blueprinting

Going further

The Map of Mapping Methods
Recommended books on Experience Mapping
Recommended videos on Experience Mapping
Recommended courses on experience mapping
Recommended critical articles on experience mapping

End notes

Thank you notes
Licence