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Basics of Experience Mapping for Innovation

Learn the basics of customer and user experience mapping, avoid the common traps  and build your first experience map.
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Contents

Introduction

What you'll learn and what you won't

    WTF is experience mapping?

    What is mapping?
      Who does experience mapping?
        What are the benefits of mapping?
          What are the common dangers of mapping?
            What are the common mistakes when mapping experiences?

              Uses for experiences maps

              Introduction
                Experience mapping as hypothesis
                  Experiences mapping as synthesis
                    Experience mapping as prototyping
                      Experiences mapping for pitching
                        So when should I do experience mapping?

                          What are the types of experience mappings?

                          Introduction
                            Touchpoint Maps
                              Empathy Maps
                                Journey Maps
                                  Mental Models
                                    Service Blueprints
                                      Stakeholder Map
                                        Why Service Blueprints are my favorite mapping method

                                          How to build an experience map

                                          Introduction
                                            Define why you need to map experiences
                                              Do your fucking research
                                                What are the types of data you need to map experiences?
                                                  Choose your base flavor
                                                    Start mapping using a base structure
                                                      Template: Service Blueprint
                                                        Example: how to do a minimal service blueprint
                                                          Customize it to the project needs
                                                            Tools for service blueprinting

                                                              Going further

                                                              The Map of Mapping Methods
                                                                Recommended books on Experience Mapping
                                                                  Recommended videos on Experience Mapping
                                                                    Recommended courses on experience mapping
                                                                      Recommended critical articles on experience mapping

                                                                        End notes

                                                                        Thank you notes
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