Introduction


Oh boy! We are already halfway through this course! Keep up the good work 🚀!

In the previous chapter, you learned that service designers can be pretty lazy and that this special mindset is indeed a good thing for them. When it comes to building services, service designers try to challenge the classic corporate view.

Service designers don’t think in terms of silos but in journeys


In this fourth chapter, you will discover why service designers
  1. Want to break silos in companies;
  2. Love journeys, and;
  3. Think beyond just your service but also take into account your competitors or partners too.