Service Design Newsletter of August 25th 2022


Hey there!

Do you want it?


My next Service Design webinar is in two days, this Saturday 27th of August. You can register now to get in!


“ Highly recommended. If you’re new to the Service Design space, or even if you’ve been service-designing for a while: you’ll learn all kinds of new & inspiring things! ”


That’s what Carola Verschoor said about the first Service Design webinar that I hosted and which attracted 400+ people.


Here’s a quick summary of what I have for you today:

  1. I’ve added 8 new service design questions and answers and updated 2 of them this week.

  2. I have 3 little inspirations for you, a whiteboarding tool, a definition and a fun fact that comes from Tibet.

  3. I created a Quickstart guide for those interested in Service Design Principles

  4. The list of all 13 questions I’ll cover in my next Service Design webinar


Greetings from Switzerland,
Daniele 🧔🏻‍♂️

Quickstart guide


The quick start guide is a free mini course with six of my favourite Service Design Principles and a cheatsheet of 200 Service Design Principles. The cheatsheet is a 9-page PDF file with all the titles of my Service Design Principles.

Inspiration for your Service Design practice

  1. Tool: Canva released a free whiteboard tool that could be a good enough replacement for Miro or Mural.

  2. Definition: Reverse Innovation: “Reverse innovation refers to innovations that are first seen and used in emerging markets and only after that introduced to the developed markets. ” — Viima

  3. Fun fact: It seems that there is no word for creativity in Tibetan. The closest translation is natural..

Service Design Questions and Answers changelog

  1. New: How many principles can you extract from one experience?

  2. New: How can I make it easy to edit a Service Design Principle?

  3. New: What’s the difference between Service Design and Design Thinking or XYZ?

  4. New: Should I use family and friends in my prototyping testing sessions?

  5. New: Where do Service Designers work?

  6. New: What comes after Service Design?

  7. New: What’s the state of Service Design in the US?

  8. New: Can I get a Service Design university degree remotely?

  9. Updated: How to sell and pitch Service Design?

  10. Updated: How can I build a service design portfolio?

What we’ll cover during the webinar


Here are the 13 questions I’ll try to answer during this webinar.


Community questions


These are questions sent in advance by community members

  1. Should we really make all experiences less shitty? — Catherine E. F.

  2. How can you work in a service design job if you don’t come with a service design degree? -Joana L.

  3. How can I show complex Service Design work in an attractive without downplaying the efforts that went into it? — Serene Yap

  4. How can you show that different backgrounds contribute to the service design work in valid ways? — Joana L.

  5. What are your tips on verbal communication in Service Design job interviews? — Swareena J.

  6. How do you best communicate what’s the role and what isn’t the role of the Service Designer? — Lynnsey S.


Service Design Principles questions


Questions and answers about how to create your own Service Design Principles Library.

  1. How does a Service Design Principle Library look like?

  2. What’s the minimal version of a Service Design Library?

  3. “Why should I create my own principles library?”

  4. What are recommended books to start your Service Design Library?

  5. What are the different types of Service Design Libraries?

  6. How many Principles can you extract from one story?

  7. What are the different profiles of people creating a Service Design Library?