Service Design AI, Volunteering and Principles - Newsletter of February 11th 2023

This is a copy of the Service Design Newsletter I sent on February 11th 2023. You can join the Service Design newsletter here to get future updates directly in your inbox.


Hey lovely human 👋

Here’s your email full of Service Design nerdiness.

📆 Upcoming


⚡️ New Service Design content

Here is the latest Service Design content I’ve created:

  • 5 new Service Design Principles and 1 updated

  • 10 new answers to service design questions and 1 updated .

  • 1 new backstage blog post


Greetings from Switzerland,

Daniele 🧔🏻‍♂️

p.s. All of the details and links are below for when you’re less busy 👇









Remote workshop: Service Design and Generative AI

Wednesday 22 of February 2022 at 17:00 (Swiss Time)

A free one-hour community workshop to explore how AI generative tools can help Service Design practitioners in their work.

This event organized in partnership between the Swiss chapter of the Service Design Network and the Swiss Innovation Academy

Save your seat now 🎁

Want to help the Service Design Community?

I’m part of a team that is slowly trying to create more awareness about Service Design in Switzerland. Obviously this is something nobody can do alone, so let me know if you’d be interested to help as a volunteer.

Service Design Principles

New principles

“A Service Design Principle is an idea, a tip, an advice or a principle  to improve the human experience.” These are the latest principles I've been working on.

  1. Help me transition my habits

  2. Teach me something while I wait

  3. Ask and share only the information absolutely needed

  4. It’s okay to use a little lie to make partners respect your work

  5. See and share the holidays of your colleagues


Updated principles

These Service Design Principles have a new draft. Once you open the link, scroll to the bottom to see the latest version.

  1. Let others brag about you

Service Design Questions

I'm slowly building a library of answers to the most common questions about Service Design. Here are the new ones:


New question category: Service Design in Switzerland

I’ve created a new category of Service Design Questions and Answers that will help you to discover how Service Design is done in Switzerland, who are the Service Design practitioners in Switzerland and how Service Design is done differently in Switzerland.

  1. Who are Swiss Service Designers?

  2. What are agencies that do Service Design projects in Switzerland?

  3. What are case studies of Service Design work done in Switzerland?

  4. What makes service design special in Switzerland?

  5. What is the salary a service designer can expect in Switzerland?


Other new questions

  1. What tools or gear or computer does a service designer need?

  2. Is there any standard or some detailed list in the service design industry (like ISO 9241)?

  3. Is service design strictly for digital services ?

  4. What are the advantages and disadvantages of using a service design approach?

  5. How can service design skills be used outside of work in day to day life?


Updated questions

  1. What comes after Service Design? Added a link about relational design

Backstage blog articles

I love to explain how I'm building educational content. I'm trying to be as transparent as possible so that it might motivate others to create such content too. These are the latest blog posts I've written:

  1. A first prototype for a Tiny Service Design Bible