• Free

Basics of Personas for Innovation [beta]

A future course to help you learn the basics of personas, don't fall in the common traps and build your first persona.

What you'll learn in this course

You'll learn what Personas are 👤, when they are useful and when they are dangerous, how you can build your first Personas 📝 and finally where you can get resources to build your Personas faster ⚡️

A few extras you'll receive

With the course you'll also receive a few extra tools, resources and templates to  help you kickstart your Persona creation process.

The fully editable Persona Template

I've created a few templates that you can use in Google Slides, Apple Keynote or Microsoft Powerpoint. The template is print ready as its formatted in the A4 paper size.

The Persona Preparation Checklist

This checklist guides you in the  preparation of your personas and ensures you ask yourself all the important question before starting the creation process.

The Heuristic Evaluator for Personas

This fully editable template allows you to design a persona and have right next to it evaluation questions that you can use as checkins during your next innovation or design project.

Contents

🔴 This is a beta

Introduction

Lovely to meet you mate
Preview
What you'll learn and what you won't
Preview

WTF are Personas?

Introduction: WTF are Personas?
Preview
What is a persona?
Preview
How does a persona look like?
Preview
What are the benefits of using personas?
Preview
What are the typical dangers of using personas?
Preview
What are the typical mistakes when building or using personas?
Preview

What are the types of personas?

Introduction
Preview
Marketing and Buyer Personas
Preview
Proto personas
Preview
Design personas
Preview

When are Personas used?

Introduction: When are Personas used?
Preview
Personas for research synthesis
Preview
Personas for hypothesis and biases summaries
Preview
Personas for pitching
Preview
Personas for heuristic evaluation
Preview

How to build a Persona?

Introduction: How to build Personas
Preview
Why a persona and what flavor?
Preview
Do your fucking research
Preview
Gather the data
Preview
Use a template for your Persona
Preview
Adapt it to your project needs
Preview
Test it with a co-worker
Preview
Tools to build personas
Preview
Visual resources to build personas
Preview

Creative ways to build personas

Introduction: Creative ways to build Personas
Preview
Posters, wallpapers personas
Preview
Video Personas
Preview
Living walls personas
Preview
Theater personas
Preview
Social network profiles personas
Preview
Personas landing pages
Preview
There are more
Preview

Going further

Introduction: going further
Preview
A tiny innovation dictionary
Preview
Recommended videos on Personas
Preview
Recommended academic papers on Personas
Preview
Recommended books on Personas
Preview
Recommended critical articles about personas
Preview

End notes

Thank you 💌
Preview
Licence
Preview