A bit of context

I'm slowly building a library of answers to the most common questions about Service Design. That's why I shoot videos where I try my best to give my personal take on a question related to Service Design.

Answering these questions is as much an act of sharing, than an act of learning. In fact, it's often by answering the question that I clarify my own opinion and often better remember the tiny parts of the elements I share.

The video we'll use for this example

For this example I'll share the script and the unedited recording of this final video:

How does a script look like?

Before I start shooting the video I write down rough notes in the iA Writer app. I keep these notes visible on my laptop as I'm shooting the video.

For this video here are the notes I took:

What's a good framework to differentiate the different roles of stakeholders in a project?

GitHub CEO Thomas Dohmke

View, voice, vote, veto.

Onboarding for new projects

Understanding a culture

Giving better feedback

Shared language

View: you can see stuff, but can’t share feedback.

Voice: you can share feedback, but it doesn’t mean it’s

Vote: you are part of the decision making

Veto: you have the final say

How long do I record?

For the seven minute video that gets shared in the end I have a 19 minutes recording. This means about about 37% of the recorded video gets used in the final edit.

If you want to see me fail many times at trying to deliver the same line you can see the full 19 minutes below. Just note that there is a lot of time without me speaking, where I'm either thinking or reading my notes.

The goal for me sharing this unedited recording is to show that it's totally normal to mess up a lot in the recording. It also shows that it's through delivering that I clarify my own thinking.

How does the setup for recording and editing look like?

While I was shooting and editing this video I took tiny videos of the behind the scenes:

When it comes to the tools I use, check out these blog posts:

• How Descript has replaced Loom, Tella, Final Cut and Screenflow for me

• How do I shoot and edit the intros of my long-form videos

How much time does it take from start to finish?

It takes between 2 hours and 2 hours and a half to go from zero to a finished Service Design Q&A video.

• Setup the shooting space

• Write a few notes

• Shoot the video

• Edit it

• Publish it on my Service Design Brain

• Add it to my newsletter

• Publish it on Linkedin

The shooting part as you see, isn't the one that takes the longest as I "only" spend 19 minutes on it.