1. What is Service Design?

Welcome to the first chapter.

What you’ll learn

This chapter covers the basics of “What is Service Design?” Here, you’ll learn the following:
  1. What services are and why they are so important
  2. What design is and why it matters
  3. What the field of Service Design is and how smart people around the world define the same

I have taken up a whole chapter to define Service Design. I know that’s a lot, but I think it’s interesting to really understand what stands behind these two words before going any further.

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