2.7 Customer Experience, the brother of Service Design
2.7 Customer Experience, the brother of Service Design
Free Course: What is Service Design?
1. What is Service Design
1. What is Service Design
2. Where does Service Design come from?
2. Where does Service Design come from?
3. What do Service Designers do?
3. What do Service Designers do?
5. The tools and methods of Service Designers
5. The tools and methods of Service Designers
6. The terminology that Service Designers use
6. The terminology that Service Designers use
7. Who does Service Design?
7. Who does Service Design?
Let’s again use Wikipedia to introduce you to a new family member:
In commerce, Customer Experience is the product of an interaction between an organization and a customer over the duration of their relationship.
Customer Experience is another field that wants to make people less pissed off with the organizations they interact with. I love to call this field the brother of Service Design. It works on the same goal, improving the relationship between humans and organizations; but, it is focused on the customer. The other difference is that customer experience often comes from a business background and is less focused on the use of design and innovation methods.
But, in the end, this is part of the same family and uses many of the same tools, ideas, and processes to make customers happy.