This course a collaboration between a professional Storyteller and a Service Design specialist.
Romain is a storyteller and copy writer who has helped startups, political parties and corporate organizations tell their stories.
Romain Pittet
Daniele is a service designer and author who has published two books and multiple courses on Service Design.
Daniele Catalanotto
A course that brings storytelling knowledge into the service design world
Discover the power of storytelling for service design
In this online course you'll learn what storytelling is and why it such a powerful tool to captivate the human mind.
Improve your service with storytelling components
You'll learn how to:
Use problems of your service as opportunities
Create rhythm in your service experience
Use all senses to enhance your service
Define the role of your service to clarify the relationship with your users
What you won't learn in this course
This course helps you to use ideas and elements from the storytelling world to improve your service. But this course doesn't help you tell the story of your service.
This course doesn't:
Make you a storyteller
Help you to write better content
Create a fancy story to attract customers
The course package
This online course teaches you the basics of storytelling and gives you the practical tools and templates to bring change in your service experience already today.
Get practical tools you can implement today
The course comes with 5 practical tools and templates that you can use to bring change to your service already today.
Get the key references to continue your journey
We share with you selected ressources and a list of storytellers to follow in order to continue your journey in the world of storytelling.
The practical tools
With this course you'll get access to custom tools.
Service Problems Canvas
This canvas is a tool that helps you to prioritize problems in your user experience and turn them into opportunities.
This canvas help you to define the relationship your service creates with your users. It helps to set better expectations and avoid customer frustrations.
This canvas helps you to use rhythm in order to make your service more memorable to your users. The canvas combines learnings from behavioral economics, psychology, storytelling and Service Design.