This is a copy of the Service Design Newsletter I sent on April 22d 2023. You can join the Service Design newsletter here to get future updates directly in your inbox.

Hey lovely human 👋

This Tuesday, I'm giving a sneak peek of the 5-week Service Design course that starts in May.
During the session, I'll present the course and will answer all your questions about the course.

I hope to see you there as it's the occasion to ask your questions and hang out 🤓

Greetings from Switzerland,
Daniele 🧔🏻‍♂️

p.s. I also have 3 new Service Design Principles, and 5 Service Design Questions answered for you below if you are a curious human 👇

Are Service Design Principles too simple?

"Daniele, these Service Design Principles that you always talk about look too simple!"

That's what you might think when you first discover one of them at first glance. But don't be tricked by their straightforwardness.

A service design principle is like a scalpel: simple in design but in the hands of an expert. It can perform complex surgeries and save lives. (Yes, they can save lives; that's not even a metaphor and can even save you 2 million, as a side bonus.)

By learning and applying Service Design Principles, you can solve complex problems.

So don't underestimate the power of simplicity. Embrace simplicity and see what you can achieve!

So what do you think? Are they really too simple?

New Service Design Principles

“A Service Design Principle is an idea, a tip, an advice or a principle  to improve the human experience.” These are the latest principles I've been working on.

1. Make it progressively simpler

2. Show me the impact of my boring admin tasks

3. Create random rewards instead of a loyalty program

New Service Design Questions

I'm slowly building a library of answers to the most common questions about Service Design. Here are the new ones:

1. How can you improve the results of workshops?

2. How do stakeholders use Service Blueprints?

3. How can I use spirituality in a Service Design workshop?

4. How do you help people stay on topic during a workshop?

5. How do you create psychological safety in a workshop?