This is a copy of the Service Design Newsletter I sent on June 30th 2023. You can join the Service Design newsletter here to get future updates directly in your inbox.

Hey lovely human 👋

Here's all the new Service Design content I created for you this week:

1 short reflection about the unlimited curiosity that Service Design Principles bring;
1 new Service Design Principle and updated 6;
and 4 new answers to common Service Design questions and updated 1.

Greetings from Switzerland,
Daniele 🧔🏻‍♂️
p.s. as always, you'll find all the links below 👇

Unlimited curiosity

When I started my journey of writing about Service Design principles, after finishing the first book with 100 principles, one of the comments I received a lot was,

"Okay, you found 100. Surely you will not be able to find one more."

Then I published a new book with 100 more Service Design Principles. Then again, people said:

"Okay, but you will not be able to find 100 more."

I’ve already published 300 principles and will publish 100 new ones this year. But still, people tell me feedback like this:

"Stop, please. Because it's not possible to find more interesting stuff now.”

I deeply disagree!

Because life changes, situations change. In my personal experience, I can speak about that. In the last three years, I became a dad, which dramatically changed my life. It also changed the way I look at the services around me.

For example, now that I have a kid, I notice how many services are well done for families and how many others deeply suck.

From all of that, I can learn stuff that I can then apply in other contexts. Because my life changes and yours will too.

There is always something new to learn!

When you are aware of the principles of good services, you suddenly start to notice all the small things that organisations put in place so that you feel good about them.

But also, you notice all the small things organisations forgot to put in place to make the experience that sucks more lovely.

So you're not just going through life like a consumer or “zombie” anymore.

You stop and observe.

You observe what's happening to you, and you reflect and tell yourself:

"Oh, now I feel like this, in this experience. Why is that the case? What did they do to make me feel like that?"

There is always something new to learn!

This tiny article is inspired by one of the "Seven Powers of Principles" that I mentioned during my Service Design Webinar in December 2022.

Service Design Principles

“A Service Design Principle is an idea, a tip, an advice or a principle to improve the human experience.” These are the latest principles I've been working on.

New principles

Show how absurd this work thing is by translating it into my everyday life

Updated principles

These Service Design Principles have a new draft. Once you open the link, scroll to the bottom to see the latest version.

Service Design Questions

I'm slowly building a library of answers to the most common questions about Service Design. Here are the new ones:

New questions

Updated questions

How can I create more sustainable digital services? (added links to additional resources)