Does research in service design look like research in social sciences or market research?
Does research in service design look like research in social sciences or market research?
Q&A: Research in Service Design
Recruiting and compensation of research participants
Recruiting and compensation of research participants
Research reports
Research reports
Synthesizing research
Synthesizing research
The full question
Can research for design sometimes look like Qualitative Research for market and social research? Do service designers ever do a bit of market research?
My two cents
Indeed, qualitative research looks pretty similar to market research, social research or Service Design. A few details might change here and there, but basically, it's 99% the same.
Where service design does differ in the 1% is:
It's looking for actionable things to change in the service
It's not only focused on the end user but also takes into account the people who make the service happen (employees, stakeholders, partners)
So yes, market research is another tool that service designers can use.