What information should be included in a design report?

What information should be included in a design report?

In short

It really depends on the audience, so think about their needs, verify them and adapt your structure based on what you've learned before even starting the project.

The different levels of depth

Depending on the audience, your report will have less or more details.

  • Teachers and colleagues: Give many details as they want to either benefit, or verify each step of your thinking.

  • Your boss: Doesn't need to know everything, but still might want to have the possibility to get access to the methodology.

  • Executive level: Stay short. Be focused on the impact of the work (that it had or will have) and the optics (how did people react to it, or have reacted to it). And use the language of key numbers to prove your work.

How to learn what a particular audience wants

Good ways to learn what people need or expect are to:

  • Ask them what they expect to see

  • Ask them to share previous presentations they found especially good

  • Show them a prototype of the presentation (structure with filler words) and ask them what to remove or add at the start of the project

Elements you could put in a report

Here a few elements that you could put in a report. Think about these elements not as elements you have to put in your report but rather as possible Lego blocks that you can select if they make sense both for your project and your audience.

What it means

  • Summary

  • Recommendations

  • Solutions / Answers / Results

  • etc.

How we worked

  • Methodology

  • Validity

  • Research question

  • Limitations

  • Biases

  • etc.

How can we go further

  • Future research questions

  • Interesting learnings out of the scope of this project

  • Appendix

  • etc.

Q&A: Research in Service Design

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  • How do I verify that there are enough people with this problem?
  • How to prioritize user research?
  • What are good structures for a prototype?
  • Does research in service design look like research in social sciences or market research?
  • How can I know if I have a good product/service market fit?

Mapping

  • How do you start a competition analysis for a new physical service?
  • What are tricks when creating digital maps with Google Maps for research?

Recruiting and compensation of research participants

  • How much should I pay research participants?
  • What are important elements to put in a screener?
  • Should feedback be free?
  • Should I use family and friends in my prototyping testing sessions?
  • How do you recruit users and testers?
  • What are the different ways to recruit research participants?

Research reports

  • How can you make your research age well?
  • How can I visualise complex ideas with simple forms?
  • What's a good structure for a research report?
  • What are examples of research reports?
  • What information should be included in a design report?
  • ▶️ What is a good structure for a slide that summarises a research report?
  • ▶️ What are different types of research insights?
  • Why do I make websites for some workshop reports?

Synthesizing research

  • ▶️ How to structure the synthesis or insights of user testings?
  • How to analyze interviews or research data?
  • What to do when I'm stuck in analysis paralysis?
  • How can I turn open questions into numbered data?
  • How do I choose the chart type to show my data?
  • ▶️ What do I do with all the research I've made?

Surveys for Service Design

  • How can I combine surveys and interviews?
  • Is a survey a good start for a research project when you don't know much about the group you want to serve?
  • How can I make street or door to door survey less akward?

Note taking during research

  • How do you take notes during user interviews?
  • Where can I find sample interviews to train my note-taking skills?
  • Should I collect more data?

Shadowing for Service Design

  • How can I speed up a shadowing session?
  • What can make or break a shadowing session?
  • What should I do after a shadowing session?