What are tricks when creating digital maps with Google Maps for research?

What are tricks when creating digital maps with Google Maps for research?

In short:

  • Use the Google My Maps tool: The free My Maps by Google makes it possible to create a digital map very easily.

  • Create different layers: make it easy to show or hide groups of information and use color codes and icons to make the map easier to read.

  • Change the map style: change the style of the map to "Light Political" to hide a lot of the Google Map mess and to see the pins you added more clearly.

  • Write a synthesis of what you've learned: The map is not what's important. What's important is what you learned out of it, make this very clear.


Use the Google My Maps tool

When you want to create an interactive digital map of physical locations I recommend you use the free tool My Maps by Google. It's basically a version of Google Maps where you can add your own points on it and then share it with the world.

Create different layers

In My Maps, you can create different layers. Layers are great for grouping together elements, so that you can easily show or hide all the elements of that group in the map in one click.

Change the map style

The standard style for a Google Map is way to crowded to my taste, it shows too much information. You can simplify the style of the map by changing it in the "Base map" settings. The style I recommend is the "Light Political" one so that the pins that you have added really pop-out.

Write a synthesis of what you've learned

A map is a good research tool and a good verification tool. But once you have lots of stuff in it, it can be pretty overwhelming. That's why I like to have a document that accompanies it that shows:

  • What's this map about

  • How to use it, what can I find in it

  • What did I learn with it (which is maybe the most important point)

To make it even stronger you can create a document where you embed the map directly within the document (for example using Canva or Notion). And you can even shoot a little video using Loom or Descript of you showing how to use the map.

Still, the most important element here is to answer the question: "What did I learn by creating this map?"

Q&A: Research in Service Design

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  • How do I verify that there are enough people with this problem?
  • How to prioritize user research?
  • What are good structures for a prototype?
  • Does research in service design look like research in social sciences or market research?
  • How can I know if I have a good product/service market fit?

Mapping

  • How do you start a competition analysis for a new physical service?
  • What are tricks when creating digital maps with Google Maps for research?

Recruiting and compensation of research participants

  • How much should I pay research participants?
  • What are important elements to put in a screener?
  • Should feedback be free?
  • Should I use family and friends in my prototyping testing sessions?
  • How do you recruit users and testers?
  • What are the different ways to recruit research participants?

Research reports

  • How can you make your research age well?
  • How can I visualise complex ideas with simple forms?
  • What's a good structure for a research report?
  • What are examples of research reports?
  • What information should be included in a design report?
  • ▶️ What is a good structure for a slide that summarises a research report?
  • ▶️ What are different types of research insights?
  • Why do I make websites for some workshop reports?

Synthesizing research

  • ▶️ How to structure the synthesis or insights of user testings?
  • How to analyze interviews or research data?
  • What to do when I'm stuck in analysis paralysis?
  • How can I turn open questions into numbered data?
  • How do I choose the chart type to show my data?
  • ▶️ What do I do with all the research I've made?

Surveys for Service Design

  • How can I combine surveys and interviews?
  • Is a survey a good start for a research project when you don't know much about the group you want to serve?
  • How can I make street or door to door survey less akward?

Note taking during research

  • How do you take notes during user interviews?
  • Where can I find sample interviews to train my note-taking skills?
  • Should I collect more data?

Shadowing for Service Design

  • How can I speed up a shadowing session?
  • What can make or break a shadowing session?
  • What should I do after a shadowing session?