Should feedback be free?

Should feedback be free?

In summary

  • Feedback from co-workers should be free

  • If the feedback people share will directly improve something they use, feedback can be free

  • If the feedback people share has a more indirect impacted on the person who shares the feedback it should be paid.

My two cents

Monica Ray Scott asked and answered this question on Linkedin and I highly recommend that you check out here answer.

What I find interesting in her pieces is this idea that when you give feedback to a service you already use a lot, that service could pay you back not so much with money but with additional gifts linked to the service. If there is a loyalty program, you will get more points. Why not upgrade to the higher class if it's a rail or air transport company?

I have to admit that's something I haven't done that much myself, and I'll try to implement this more in the future. Because it's smart to give something back to someone willing to invest even more in the relationship with your service.

But to come back at the question "Should feedback be free?" my opinion is different depending on the type of feedback:

  • Work feedback: yes, it should be free. It's your job to also help colleagues

  • Direct impact feedback: No, if the feedback you give will have a visible impact in the upcoming days or weeks. Then that impact is for me the payment. For example, when I ask someone what they are looking for when they join my newsletter (feedback), I then give them a few links to reach their goal they shared in their feedback (payment).

  • Indirect impact feedback: Yes, if you will not directly see the impact of your feedback in the upcoming days or weeks. For example, when you rate the quality of a customer support interaction. Yes maybe in a year it will change how customer support is done, but you won't directly feel that your feedback changed this.

Q&A: Research in Service Design

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  • How do I verify that there are enough people with this problem?
  • How to prioritize user research?
  • What are good structures for a prototype?
  • Does research in service design look like research in social sciences or market research?
  • How can I know if I have a good product/service market fit?

Mapping

  • How do you start a competition analysis for a new physical service?
  • What are tricks when creating digital maps with Google Maps for research?

Recruiting and compensation of research participants

  • How much should I pay research participants?
  • What are important elements to put in a screener?
  • Should feedback be free?
  • Should I use family and friends in my prototyping testing sessions?
  • How do you recruit users and testers?
  • What are the different ways to recruit research participants?

Research reports

  • How can you make your research age well?
  • How can I visualise complex ideas with simple forms?
  • What's a good structure for a research report?
  • What are examples of research reports?
  • What information should be included in a design report?
  • ▶️ What is a good structure for a slide that summarises a research report?
  • ▶️ What are different types of research insights?
  • Why do I make websites for some workshop reports?

Synthesizing research

  • ▶️ How to structure the synthesis or insights of user testings?
  • How to analyze interviews or research data?
  • What to do when I'm stuck in analysis paralysis?
  • How can I turn open questions into numbered data?
  • How do I choose the chart type to show my data?
  • ▶️ What do I do with all the research I've made?

Surveys for Service Design

  • How can I combine surveys and interviews?
  • Is a survey a good start for a research project when you don't know much about the group you want to serve?
  • How can I make street or door to door survey less akward?

Note taking during research

  • How do you take notes during user interviews?
  • Where can I find sample interviews to train my note-taking skills?
  • Should I collect more data?

Shadowing for Service Design

  • How can I speed up a shadowing session?
  • What can make or break a shadowing session?
  • What should I do after a shadowing session?