▶️ How to structure the synthesis or insights of user testings?

▶️ How to structure the synthesis or insights of user testings?

My two cents

Here is one structure that I like to use to synthesise learnings made from user tests in a way that pushes the team to stay focused and practical:

  1. Validated: things we had as the hypothesis that worked well during the testing. These are things we don't need to discuss further or change. If needed, you can further divide this into "validated and important" versus "validated but less important than what we thought"

  2. To work on: things we need to adapt or decide on. These elements are validated as enough different people mentioned the same idea. If needed, you can further divide this into "To discuss and decide" for things where you could keep things as is and "To change or clarify in prototype" for things that you already know need to be changed.

  3. Inspirations: things that are not validated but are nevertheless inspiring. These are elements that you can review and draw inspiration from.

Below you can see in a video a real-world case where I used this structure:

Q&A: Research in Service Design

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  • How do I verify that there are enough people with this problem?
  • How to prioritize user research?
  • What are good structures for a prototype?
  • Does research in service design look like research in social sciences or market research?
  • How can I know if I have a good product/service market fit?

Mapping

  • How do you start a competition analysis for a new physical service?
  • What are tricks when creating digital maps with Google Maps for research?

Recruiting and compensation of research participants

  • How much should I pay research participants?
  • What are important elements to put in a screener?
  • Should feedback be free?
  • Should I use family and friends in my prototyping testing sessions?
  • How do you recruit users and testers?
  • What are the different ways to recruit research participants?

Research reports

  • How can you make your research age well?
  • How can I visualise complex ideas with simple forms?
  • What's a good structure for a research report?
  • What are examples of research reports?
  • What information should be included in a design report?
  • ▶️ What is a good structure for a slide that summarises a research report?
  • ▶️ What are different types of research insights?
  • Why do I make websites for some workshop reports?

Synthesizing research

  • ▶️ How to structure the synthesis or insights of user testings?
  • How to analyze interviews or research data?
  • What to do when I'm stuck in analysis paralysis?
  • How can I turn open questions into numbered data?
  • How do I choose the chart type to show my data?
  • ▶️ What do I do with all the research I've made?

Surveys for Service Design

  • How can I combine surveys and interviews?
  • Is a survey a good start for a research project when you don't know much about the group you want to serve?
  • How can I make street or door to door survey less akward?

Note taking during research

  • How do you take notes during user interviews?
  • Where can I find sample interviews to train my note-taking skills?
  • Should I collect more data?

Shadowing for Service Design

  • How can I speed up a shadowing session?
  • What can make or break a shadowing session?
  • What should I do after a shadowing session?