What's a good structure for a research report?

What's a good structure for a research report?

My favourite research report structures of the moment

Simple versus complex answers

In this structure, I basically separate the simple stuff from the complex stuff. Here is how it looks like:

  • Summary: a summary in one slide of the most important points. Usually, I try to pack it in one sentence and have three small paragraphs for three main points.

  • Answers

    • Simple answers: elements from the research where we can give clear answers that are like yes/no and don't need much more discussion.

    • Complex answers: elements from the research where the answer is something like: "it depends", and where we need to share more details, context and time in synthesis

  • Methodology: I sometimes also send this part as a separate presentation

    • Research question: what was the initial research question or goal and why this project started

    • Method followed: show how rigorous (or not) your approach is

    • Limitations: share the limitations, biases and dangers of this research and report

  • Summary: the same slide as at the beginning repeated

Q&A

In this structure, I take the different questions that the team asks itself and give for each question an answer.

  • Summary: a summary in one slide of the most important points. Usually, I try to pack it in one sentence and have three small paragraphs for three main points.

  • Question 1

    • Summary in one slide

    • Details in as few slides as necessary

  • Question 2

    • Summary in one slide

    • Details in as few slides as necessary

  • Question 3

    • Summary in one slide

    • Details in as few slides as necessary

  • Methodology: I sometimes also send this part as a separate presentation

    • Research question: what was the initial research question or goal and why this project started

    • Method followed: show how rigorous (or not) your approach is

    • Limitations: share the limitations, biases and dangers of this research and report

  • Summary: the same slide as at the beginning repeated

Other presentations structures I recommend

This is one way of doing it, but there are many others. I've written a tiny guide of presentation structures that might help to go further: "What are good storylines I can use to structure a presentation?"

Discover the presentation structures

What the experts say

The people from the platform User Interviews have written a pretty in-depth guide called "Writing UX Research Reports and Presentations" which can be inspiring for many other practices like Service Design.

Q&A: Research in Service Design

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  • How do I verify that there are enough people with this problem?
  • How to prioritize user research?
  • What are good structures for a prototype?
  • Does research in service design look like research in social sciences or market research?
  • How can I know if I have a good product/service market fit?

Mapping

  • How do you start a competition analysis for a new physical service?
  • What are tricks when creating digital maps with Google Maps for research?

Recruiting and compensation of research participants

  • How much should I pay research participants?
  • What are important elements to put in a screener?
  • Should feedback be free?
  • Should I use family and friends in my prototyping testing sessions?
  • How do you recruit users and testers?
  • What are the different ways to recruit research participants?

Research reports

  • How can you make your research age well?
  • How can I visualise complex ideas with simple forms?
  • What's a good structure for a research report?
  • What are examples of research reports?
  • What information should be included in a design report?
  • ▶️ What is a good structure for a slide that summarises a research report?
  • ▶️ What are different types of research insights?
  • Why do I make websites for some workshop reports?

Synthesizing research

  • ▶️ How to structure the synthesis or insights of user testings?
  • How to analyze interviews or research data?
  • What to do when I'm stuck in analysis paralysis?
  • How can I turn open questions into numbered data?
  • How do I choose the chart type to show my data?
  • ▶️ What do I do with all the research I've made?

Surveys for Service Design

  • How can I combine surveys and interviews?
  • Is a survey a good start for a research project when you don't know much about the group you want to serve?
  • How can I make street or door to door survey less akward?

Note taking during research

  • How do you take notes during user interviews?
  • Where can I find sample interviews to train my note-taking skills?
  • Should I collect more data?

Shadowing for Service Design

  • How can I speed up a shadowing session?
  • What can make or break a shadowing session?
  • What should I do after a shadowing session?