Capital One Service Design Process

Capital One Service Design Process


A bit of context 

Capital One is an American bank that is pretty well known in the field of Service Design for its deep focus on the customer experience. Back in 2019 the bank bought the design firm Adaptive Path. Adaptive Path was a consultancy that was pretty active in the community: it shared loads of quality articles about UX design, Service Design and customer experience and organized some pretty insightful conferences. 

The image I'm showing here isn't really a process, but it's rather a map that shows what tools and methods can be used at the different stages of a Service Design process. But by doing so, this map also reveals what are the big steps of a Service Design project for the design team at Capital One.

What I like about it 

I particularly like this Service Design process because it helps answer the question that many people starting in Service Design have: What tools do I use when and in what order? What do I start with?

For each stage of the process, between 5 and 6 tools and methods are shortly presented. And for each method a tiny sentence explain what the tool is. I think this can be really a good help for many people out there. 5 or 6 methods isn't a too overwhelming number and the short sentences make it possible to see quickly what tool you should explore in more details. 

Go deeper 

I found this poster on a blog article called "Service Design Tools & Methods" on the Design Team blog of Capital One. There you'll find more details and will get the possibility to download a high resolution version of the poster or get a more "mobile-friendly" version of the design.

Course: What is the Service design process?

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  • ⚠️ This is a work in progress: read this first7

Introduction

  • Welcome2
  • Why I created this course3
  • Process versus mindset

Service Design Processes by academics and authors

  • Introduction
  • Stickdorn Service Design Process
  • Service Design Process by Moritz 20053
  • Kuer Process Model1
  • Austin Center for Design process model with culture & service gaps
  • New Service Development Cycle
  • Scheuing and Johnson Service Design Process
  • Connect Consortium Innovation process
  • Service innovation process based on foresight and service design

In house Service Design Processes

  • Introduction
  • Capital One Service Design Process
  • Service Design Framework by BT

Consultancies Service Design Process

  • Introduction
  • Evenson and Dubberly Service Design process1
  • Continuous Service Design by Futurice2
  • Frog Service Design Process2
  • Koos service design
  • The "old" Livework's Service Design Process
  • The "new" Livework's Service Design Process
  • Service and Business Design Process by Livework
  • Engine Service Design Process
  • Whitespace's Enterprise Service Design Process
  • Nile's Service Design and Future Forecasting2
  • Manyone's Service Design Process

Public Service Design Processes

  • Introduction
  • Service Design Playbook by British Columbia Government Public Service1
  • Civic Service Design Process
  • Service Standard by the UK Government Digital Service 2
  • Digital Service Standard criteria by the Australian Digital Tranformation Agency
  • The Scottish Approach to Service Design (SAtSD)1
  • Project X's innovation model by Innovationsguiden
  • Colour-in City design process
  • Go further: A guide for the application of Service Design in public organizations2
  • Service design and delivery process by the Digitial Transformation Agency of the Australian Government

Design process that inspire Service Designers

  • Introduction
  • D. School Design Thinking
  • Human Centered Design by Design Kit and IDEO
  • Double Diamond by The Design Council
  • The Design Squiggle by Damien Newman
  • Google Design Sprint
  • Design Sprint Quarter by Design Sprint LTD
  • Entreprise Design Thinking by IBM
  • Strategy development process by ABB
  • Living Lab's Innovation Process

Going further

  • Bravo
  • But remember don't become a process asshole
  • The limitation of the project view
  • Books and articles to go further
  • Next recommended course and a little 🎁
  • Thank you note1