D. School Design Thinking

D. School Design Thinking



A bit of context 

The Stanford d.school is one of the birth places of Design Thinking and one of the most renowned places where you can learn the technics and skills. The school believes that everyone has the capacity to be creative. The Stanford d.school wants therefore to be a place where people use design to develop their own creative potential. Their Design Thinking Process is maybe one of the most well know Design process out there and has been used as a basis for many other processes.

What I like about it 

Strangely enough one of the things that I particularly like about this process is one of the tiniest thing in there. It's the "*" sign. When you follow this sign it brings you to a footnote which says: "not necessarily linear, apply as needed". When my mate Pascal Wicht explains this process he often uses the metaphor of the toolbox. Each part of the process is like a tool in a toolbox. You just pick the tool that will help you with the problem you are facing. I think this is a particularly strong idea of this process! You can do it in a linear way, but it is definitely okay to use a part of the process when you feel it helps.

The second thing I particularly like about this process is that in a way it's the basis for most other design and service design processes out there. If you understand this one well, you might have a good understanding of many other design processes. So it's a good investment of your time to learn more about this one as the learnings you make here can be applied to nearly all other processes.


Go deeper 

I found the illustration of the process shown here in an article called "Design Thinking models. Stanford d.school" written by Ramunas Balcaitis


The d.school has created tons of ressources to learn Design Thinking on their website. One ressource that you might be especially interested in is the PDF "An Introduction to Design Thinking PROCESS GUIDE" which explains in depth the different building blocks of the Design Thinking process. 

Course: What is the Service design process?

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  • ⚠️ This is a work in progress: read this first7

Introduction

  • Welcome2
  • Why I created this course3
  • Process versus mindset

Service Design Processes by academics and authors

  • Introduction
  • Stickdorn Service Design Process
  • Service Design Process by Moritz 20053
  • Kuer Process Model1
  • Austin Center for Design process model with culture & service gaps
  • New Service Development Cycle
  • Scheuing and Johnson Service Design Process
  • Connect Consortium Innovation process
  • Service innovation process based on foresight and service design

In house Service Design Processes

  • Introduction
  • Capital One Service Design Process
  • Service Design Framework by BT

Consultancies Service Design Process

  • Introduction
  • Evenson and Dubberly Service Design process1
  • Continuous Service Design by Futurice2
  • Frog Service Design Process2
  • Koos service design
  • The "old" Livework's Service Design Process
  • The "new" Livework's Service Design Process
  • Service and Business Design Process by Livework
  • Engine Service Design Process
  • Whitespace's Enterprise Service Design Process
  • Nile's Service Design and Future Forecasting2
  • Manyone's Service Design Process

Public Service Design Processes

  • Introduction
  • Service Design Playbook by British Columbia Government Public Service1
  • Civic Service Design Process
  • Service Standard by the UK Government Digital Service 2
  • Digital Service Standard criteria by the Australian Digital Tranformation Agency
  • The Scottish Approach to Service Design (SAtSD)1
  • Project X's innovation model by Innovationsguiden
  • Colour-in City design process
  • Go further: A guide for the application of Service Design in public organizations2
  • Service design and delivery process by the Digitial Transformation Agency of the Australian Government

Design process that inspire Service Designers

  • Introduction
  • D. School Design Thinking
  • Human Centered Design by Design Kit and IDEO
  • Double Diamond by The Design Council
  • The Design Squiggle by Damien Newman
  • Google Design Sprint
  • Design Sprint Quarter by Design Sprint LTD
  • Entreprise Design Thinking by IBM
  • Strategy development process by ABB
  • Living Lab's Innovation Process

Going further

  • Bravo
  • But remember don't become a process asshole
  • The limitation of the project view
  • Books and articles to go further
  • Next recommended course and a little 🎁
  • Thank you note1