The Scottish Approach to Service Design (SAtSD)

The Scottish Approach to Service Design (SAtSD)



A bit of context 

The Scottish Approach to Service Design (SAtSD) is a framework to guide how the Scottish Government creates public services. Here again as it was the case for the British government and the Australian one, it's more about principles than a step by step process to follow.

What I like about it 

A few of the principles shared in this approach resonate particularly strongly with me. The first one is this idea to turning the common practice upside down. The second principle of this approach states: 

"We design service journeys around people and not around how the public sector is organised"

This principle shows a deep understanding of how things are done usually and then offers an alternative. I kind of love such oppositions because they make clear what's the status quo we are fighting against. In a way, this principle is one you find in many stories: you need an "enemy" to make the story go forward. And the enemy is made clear already from the second principle.

Another principle that isn't as present in other processes is the sixth one. It says:

"We share and reuse user research insights, service patterns and components wherever possible".

Many service designers, include myself, often see our work from a project point view. Every project means we start again the full process. Here this principle recognizes the importance of recycling knowledge. Things we learned from one project can help kickstart another project. There is no need to always start from a blank sheet. 



Go deeper 

There is a pretty good documentation online about this Scottish Approach to Service Design. And if you prefer a good old PDF to print out they also provide the PDF version here.

Course: What is the Service design process?

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  • ⚠️ This is a work in progress: read this first7

Introduction

  • Welcome2
  • Why I created this course3
  • Process versus mindset

Service Design Processes by academics and authors

  • Introduction
  • Stickdorn Service Design Process
  • Service Design Process by Moritz 20053
  • Kuer Process Model1
  • Austin Center for Design process model with culture & service gaps
  • New Service Development Cycle
  • Scheuing and Johnson Service Design Process
  • Connect Consortium Innovation process
  • Service innovation process based on foresight and service design

In house Service Design Processes

  • Introduction
  • Capital One Service Design Process
  • Service Design Framework by BT

Consultancies Service Design Process

  • Introduction
  • Evenson and Dubberly Service Design process1
  • Continuous Service Design by Futurice2
  • Frog Service Design Process2
  • Koos service design
  • The "old" Livework's Service Design Process
  • The "new" Livework's Service Design Process
  • Service and Business Design Process by Livework
  • Engine Service Design Process
  • Whitespace's Enterprise Service Design Process
  • Nile's Service Design and Future Forecasting2
  • Manyone's Service Design Process

Public Service Design Processes

  • Introduction
  • Service Design Playbook by British Columbia Government Public Service1
  • Civic Service Design Process
  • Service Standard by the UK Government Digital Service 2
  • Digital Service Standard criteria by the Australian Digital Tranformation Agency
  • The Scottish Approach to Service Design (SAtSD)1
  • Project X's innovation model by Innovationsguiden
  • Colour-in City design process
  • Go further: A guide for the application of Service Design in public organizations2
  • Service design and delivery process by the Digitial Transformation Agency of the Australian Government

Design process that inspire Service Designers

  • Introduction
  • D. School Design Thinking
  • Human Centered Design by Design Kit and IDEO
  • Double Diamond by The Design Council
  • The Design Squiggle by Damien Newman
  • Google Design Sprint
  • Design Sprint Quarter by Design Sprint LTD
  • Entreprise Design Thinking by IBM
  • Strategy development process by ABB
  • Living Lab's Innovation Process

Going further

  • Bravo
  • But remember don't become a process asshole
  • The limitation of the project view
  • Books and articles to go further
  • Next recommended course and a little 🎁
  • Thank you note1