Google Design Sprint

Google Design Sprint




A bit of context 

The Google Design Sprint is a design thinking process done in 5 days. Each day has it's own focus (understand, sketch, decide, prototype and test). It's like a recipe you can follow to go from zero to one with an idea or concept. You could say it isn't a process by definition, but the fact that this way of working is so popular today makes it a great addition to the list of processes that inspire the Service Design work. 

What I like about it 

The one thing I find particularly interesting with the design sprint is it's recipe format. The recipe described in the book about the process has a lot of details. It tells you which activity to do on which day, in which order and for how long. There are dozens of templates online you can find that help make it possible for you to "just" fill in the gaps and you'll get to a result at the end. The quality of this process is that it is pretty descriptive and leaves no room for interpretation where other processes give you the big building blocks but then ask you to find what is the best way to get there within each building block.

The other thing I particularly like about this design process is it's condensed nature. You know it's gonna need 5 days and you'll have a result at the end. It's a promise that you can make and one that you'll honor. So following this process can be pretty reassuring when you are new in the Service Design space as it ensures that your project won't take months and months with an unclear result.

The last thing I found fascinating with this process is the nearly "cult like" community that it has. Because there are so many fans out there of this process, you can find tons of templates, video tutorials, examples, tools, apps, and so on. It's one of the design and innovation process that has the best, richest and most diverse documentation out there.

Go deeper 

I found the first illustration of the process on the Design Sprint LTD website. Design Sprint LTD and its founder Steph Cruchon are one of they key players in the Design Sprint space here in Switzerland. Thanks to Steph who sent me a special version of the illustration on white background. Really appreciate it!
The second illustration shown here comes from the Google Venture guide about Design Sprints.
To go much more in depth, I recommend that you read the book Sprint: "How to Solve Big Problems and Test New Ideas in Just Five Days" written by Jake Knapp, the guy who created this process. You'll find also free guides about the process on Jake's website.

Course: What is the Service design process?

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  • ⚠️ This is a work in progress: read this first7

Introduction

  • Welcome2
  • Why I created this course3
  • Process versus mindset

Service Design Processes by academics and authors

  • Introduction
  • Stickdorn Service Design Process
  • Service Design Process by Moritz 20053
  • Kuer Process Model1
  • Austin Center for Design process model with culture & service gaps
  • New Service Development Cycle
  • Scheuing and Johnson Service Design Process
  • Connect Consortium Innovation process
  • Service innovation process based on foresight and service design

In house Service Design Processes

  • Introduction
  • Capital One Service Design Process
  • Service Design Framework by BT

Consultancies Service Design Process

  • Introduction
  • Evenson and Dubberly Service Design process1
  • Continuous Service Design by Futurice2
  • Frog Service Design Process2
  • Koos service design
  • The "old" Livework's Service Design Process
  • The "new" Livework's Service Design Process
  • Service and Business Design Process by Livework
  • Engine Service Design Process
  • Whitespace's Enterprise Service Design Process
  • Nile's Service Design and Future Forecasting2
  • Manyone's Service Design Process

Public Service Design Processes

  • Introduction
  • Service Design Playbook by British Columbia Government Public Service1
  • Civic Service Design Process
  • Service Standard by the UK Government Digital Service 2
  • Digital Service Standard criteria by the Australian Digital Tranformation Agency
  • The Scottish Approach to Service Design (SAtSD)1
  • Project X's innovation model by Innovationsguiden
  • Colour-in City design process
  • Go further: A guide for the application of Service Design in public organizations2
  • Service design and delivery process by the Digitial Transformation Agency of the Australian Government

Design process that inspire Service Designers

  • Introduction
  • D. School Design Thinking
  • Human Centered Design by Design Kit and IDEO
  • Double Diamond by The Design Council
  • The Design Squiggle by Damien Newman
  • Google Design Sprint
  • Design Sprint Quarter by Design Sprint LTD
  • Entreprise Design Thinking by IBM
  • Strategy development process by ABB
  • Living Lab's Innovation Process

Going further

  • Bravo
  • But remember don't become a process asshole
  • The limitation of the project view
  • Books and articles to go further
  • Next recommended course and a little 🎁
  • Thank you note1