Why is this book interesting to you?

What I particularly liked in this book is that you can either use it as a reference book. The principles are explained based on real life experience, which makes it fun to read and relate.

For who isn't this book for or what parts sucked?

If you aren't concerned about service, then this book is definitely not for you.

What other books would you recommend as companion to this one?

If you liked this book, I think you'll also like these other books:
Rise of the DEO: Leadership by Design

Do you have other notes to share about this book?

Yes, here my personal notes I took while reading the book:
  • Hand picked principle over multiple years.
  • Book is read fluently because it is backed up with real life examples and a reference (studies or professional articles)
  • Experience and stories everybody can relate to.
  • Simple funny illustrations
  • Many principles mentioned are also inspired by psychological studies, behavioral economics experiments
  • Written at eye level
  • Bullet proofed use cases 
  • Every person that serves people or manages a service should read this book. Small business owner but also 
  • Pragmatically approach with 101 principle that can be easily  applied
  • Each principle is backed up with an  a little story, an example or a study.
  • The list is grouped into categories so you can either look up or read it capital by capital