Why is this book interesting to you?

Most books about service design focus on the design process: how to build empathy, how to build personas and blueprints etc. 

In contrast, Daniel is focussing on the main deliverable: the greatest possible service.  

S.D. Principles book has a lot of practical ideas and clues on how to make your service better on every step and in each touchpoint. 

For who isn't this book for or what parts sucked?

For the one who wants to know what service design is.

What other books would you recommend as companion to this one?

The one on the design process. For example, Service Startup

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