Why is this book interesting to you?

  • Daniele's way of speaking (or writing?) has a sense of humor and is fun to read, even as a non-native English speaker, I was able to read through it easily😊. 
  • The way he constructs the principles of service design from his everyday perspective and awareness is something that Service Design beginners and non-designers will find approachable and easy to follow.
  • In a world where many things are becoming too complicated, this book reminds us that anyone can be creative and become a designer who can make the world a better place👍.

For who isn't this book for or what parts sucked?

  • If you want to know about the academic research results and knowledge, proven academic methods and processes, or more specific social and industry examples of service design projects, this book is NOT suitable at all. 
  • Also, I don't recommend this book, if you are a strict person who wants to read from the beginning in order.

What other books would you recommend as companion to this one?

  • If you like this book, you should read his first book, Service Design Principles 1-100.
  • This Is Service Design Doing (English Edition) by Marc Stickdorn, Markus Edgar Hormess, Adam Lawrence, and Jakob Schneider (2018/1/2) for a more practical framework and implementation example.
  • SERVICE DESIGN by Masanao Takeyama (2107/9/11, NTT Publishing), a classic academic text for Japanese readers.
  • Stanford SOCIAL INNOVATION Japan Review Best Selection by SSIR Japan (2021/8/21) for more social examples in Japanese.