Why is this book interesting to you?

Really enjoyed this book as it validated many of my conversations and thoughts about possible service improvements I see around the world. It provided me with a list of simple, human, and clever ways to improve a service. The examples presented in the book were based on the author's personal experiences or were gathered from research studies, which gave the book a personal and nerdy touch alltogether. If you are a designer already (UX designer for example), you will recognize some general principles, like providing the user with various ways of communication or chunking large information to avoid cognitive load, which are always nice principles to see reiterated. Also I discovered psychological intriging ones that drive engagement more, like creating a playlist of items and not just using categories. The book has quite a nice collection of ideas to be inspired from!

For who isn't this book for or what parts sucked?

If you are looking to learn what service design is as a discipline, then this book is not for you. It will not make you understand the complexity or pillars of service design, but it will give you a simplistic, yet detailed view over improving services. Related to this, not sure "Service design principles" is the best title, for me it felt like interesting tips and tricks to make services better.

What other books would you recommend as companion to this one?

After you read this book, I'd recommend you read "Good Services. A book about how to design services that work" by Lou Downe.

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