Deirdre Malone
Why is this book interesting to you?
Having the opportunity to review Daniel's book taught me so much, not only for its content, but about my ability to concentrate, focus and retain what I learned.
Two of my top favorites are principle 147 "Tell me a story instead of showing me data" and 198 "Show them some numbers". They seem like opposites and yet they can be combined. The storytelling alone may not convince a numbers guy, but add some numbers to the story to show scale and it changes everything. I can combine the principles to have provide greater impact in my own storytelling.
Two of my top favorites are principle 147 "Tell me a story instead of showing me data" and 198 "Show them some numbers". They seem like opposites and yet they can be combined. The storytelling alone may not convince a numbers guy, but add some numbers to the story to show scale and it changes everything. I can combine the principles to have provide greater impact in my own storytelling.
For who isn't this book for or what parts sucked?
This book led me back to the first 100 principles which I bought as a series of 100 mini videos. Both formats lead me to believe that neither series is for lazy people who think you can skip through them and magically put the principles into practice, even with a clear and categorized content list.
As I'd committed to doing a review, I had to read the book twice and got a wake up call about my own laziness on this point. I ended up writing out all the 100 principles, coming up with my top 20, and putting some already into practice. As Principle 103 says its OK to steal ideas from others.
As I'd committed to doing a review, I had to read the book twice and got a wake up call about my own laziness on this point. I ended up writing out all the 100 principles, coming up with my top 20, and putting some already into practice. As Principle 103 says its OK to steal ideas from others.
What other books would you recommend as companion to this one?
I highly recommend the first 100 service principles on video by the Swiss Learning Academy.
Also the Win Without Pitching Manifesto by Blair Ends. The twelve proclamations begin: 1 We will specialize, 2 We will replace presentations with conversations, 3 We will diagnose before we prescribe....
I mention Blair Ends' book as a compliment to these principles because after all, we read to enhance our knowledge to enhance our expertize to enhance our value and thus enhance our value proposition and ability to sell our services.
Also the Win Without Pitching Manifesto by Blair Ends. The twelve proclamations begin: 1 We will specialize, 2 We will replace presentations with conversations, 3 We will diagnose before we prescribe....
I mention Blair Ends' book as a compliment to these principles because after all, we read to enhance our knowledge to enhance our expertize to enhance our value and thus enhance our value proposition and ability to sell our services.