Why is this book interesting to you?

Daniele's writing is really accessible. Simple, anecdotal and still referenced - it offers an insight not only into better Service Design but could just as easily be a manual for better business and customer service. Extending the original hypothesis of the first 100 principles, this handbook stands alone and doesn't assume that the reader has read the first 100 principles, nor understands all the theories of Service Design, and yet can still follow the text to create great services.

For who isn't this book for or what parts sucked?

No book is perfect, and this one isn't either. If you've been doing SD for a decade, then a lot of these principles may very well sound like common sense to you by now. There's no new methodologies, no breakthrough thinking nor any magical shortcuts. But that's not the point of it really. It's a good reminder of the focus, and for those still early in their careers, it's a wonderful guide to the thinking that a good service designer should uphold.

What other books would you recommend as companion to this one?

Whilst this book stands on its own, reading Daniele's other books (Principles 1-100 and A Tiny History of Service Design) are good companions to those still starting out in Service Design. For those seeking something more practical and methodology based, then couple this with the "This is Service Design ..." series of books by Marc Stickdorn.

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