The full question

How can you create a Service Design principle if you don't like to write or don't have the energy to write at the moment?

The two seconds answers

Shoot a video where you think aloud.

My two cents

This is something I did for a Service Design Principle that was inspired by a story the lovely Guy Martin shared on the Swiss Innovation Academy co-creator community: "Let me remove things your AI shouldn't use for recommendations".

I had low energy, so instead of writing, I shot a five minute video where I was thinking out loud based on the story that Guy shared. Here are all the steps I followed:

1. Shoot a thinking-aloud video, for example using a tool like Loom

2. Get a transcription of your video

3. Clean the transcript by removing all the filler words (hum, euh, you know, etc.)

4. Remove all the repetitions and rambling out of the transcript

5. Add each sentence in a storytelling template

6. Add one quick note every time you are on the toilets (remember I have no motivation to write at that time) to fill the storytelling template

7. Take all these notes and write transitions between the bullet points to make it a real text and remove what's not needed

8. 8. Proofread it quickly with a tool like Grammarly

Instead of being a heavy lift that takes a lot of time, this "writing" technique makes every step a super small effort, and over a few days, you'll have a good first draft of a Service Design Principle. Extra bonus? You can work in parallel on many Service Design Principles at once.

The behind-the-scenes video

For more details, you can watch the behind-the-scenes video where I show you all of this.