Service Design Principles are small tips, ideas that come often from personal experience that then help you improve the experience people have with your service.
“Observation more than books and experience more than persons, are the prime educators. ” — Amos Bronson Alcott
How to start your own Service Design Principle library?
Find your style: find what type of Service Design Principle note taker you are. Are you The Small Drops guy, The Sprinter, The Co-Creative or The Productive?
Create one unique library: It's important that all your notes about Service Design Principles are stored in one unique place, it could be a blog, a folder in your notes app or you could use my Principle Note Taker Notion Template.
I realized that most of my Service Design principles follow the same structure 👇 The structure goes like that:
Set the scenes: Let people imagine the story
Show the emotion or evidence: Let people feel how this was for you
Translate it in more general way: Show the absurdity or smartness of the interaction by showing how things are done in non business life
Show the opportunity: Explain why this is smart for service creators
Reflect larger: Go one step above this interaction, how can this be generalized?
Ask a concrete question : Help people turn it into practice by asking a question where the answer is action
How to write a good Service Design principle title
The title of a Service Design principle changes its whole meaning. Like a book cover that sets the tone for the book, it's important to take a minute to get this right.
Start your principle with a verb: by starting with a verb you get a sense of the action that you should take as a service creator.
