What elements can I include in a Service Blueprint?
What elements can I include in a Service Blueprint?
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Basics of Service Design
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Examples of good Service Design
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Learning Service Design
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Service Design and others fields
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Service Design tools, apps and methods
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Service Blueprints and Journey Maps
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Service Design as a career
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Hiring service designers
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Service Design Philosophy and Mindset
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Service Design in Switzerland
I’ve been really inspired by how the guys at Practical Service Design
do their Service Blueprints. And I think we can take that also as an inspiration for journey maps.
So here is what I personally like to have in a Service Blueprint for each phase:
Quote: What do people say about this part of the experience?
Data: What piece of quantitative data informs us about what’s happening?
Interactions: Which touchpoints are used and what happens in them
Pain points: What does usually disturb the user?
Happy points: What satisfies or delights usually the user at this stage?
Inspiration: Is there an inspiring story, idea or an how might we statement that could serve as inspiration to improve this stage?
Backstage: What happens at that moment in the backstage or system that makes this experience possible?
And here a screenshot of the layers they use in their guide:
More Service Design questions and answers like this one
Check out all the questions about Service Blueprints, customer journeys or journey maps.