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• Introduction

Basics of Service Design

• What is Service Design?

• What is service thinking?

• Is this a product or a Service?

• What's the Service Design process?

• What to consider when designing a new service?

• Is there a common acronym for Service Design?

• Who are the key players in service design?

• How to implement a service you deliver correctly?

• What does a service designer do?

• Is there any standard or some detailed list in the service design industry (like ISO 9241)?

• Is service design strictly for digital services ?

• What are other names used for service design?

Value and impact of Service Design?

• How to pitch Service Design?

• ▶️ How to sell the strategic part of Service Design?

• How to evaluate the value/purpose of a service?

• What's the impact of Service Design?

• ▶️ How to get buy-in for Service Design workshops and exercices?

Examples of good Service Design

• What stores have a great Service Design?

• What are products that become services?

• Which are great Service Design agencies in Europe?

Learning Service Design

• What are the best schools to learn Service Design?

• Where can I learn service design online?

• What are free Service Design resources?

• ▶️ Should I follow a course about Service Design?

• Can I get a Service Design university degree remotely?

• What are skills you recommend for a service designer

• How do I find a good topic for my Service Design thesis or school project?

• What are interesting conferences focused on Service Design?

• What are podcasts focused on Service Design?

• ▶️ Should I go to school or learn Service Design on the job?

• ▶️ Should I know the business terminology as a service designer?

• ▶️ Where can I find a Service Design mentor or coach?

• ▶️ What are the different stages of learning Service Design?

Service Design and others fields

• What's the difference between Service Design and Design Thinking or XYZ?

• How does service design differ from product design?

• What should I pursue, service design or UX design?

• What’s the benefit of learning service design for a UX designer ?

• What’s the difference between Graphic Design and Service Design?

• ▶️ What's the interplay between business and Service Design?

• ▶️ Should we replace Service Design by System Thinking?

• ▶️ What's the difference between a service designer, a product designer and a product manager?

• ▶️ What is the difference between ITIL Service Design and that championed by the Service Design Network?

Service Design tools, apps and methods

• What are Service Design tools?

• What are useful apps for Service Design?

• Which apps are available for mobile diary studies?

• What modules do you use to rate customer satisfaction in an online business?

• What tool should I use to test a prototype online, specifically where they do the recruiting for you?

• What are tools to store and analyze interviews?

• Where can I find Service Design methods?

• What gear or computer does a service designer need?

• What are impressive uses of AI for Service Design?

• What are examples of useful generative AI prompts for Service Design?

• What are good tools to create wireframes?

• Where can I find the latest tools for my Service Design work?

• ▶️ I'm overwhelmed by the amount of tools, which ones should I really use?

• ▶️ When should I use a stakeholder map or ecosystem map?

Service Blueprints and Journey Maps

• What's the definition of a Service Blueprint?

• Why should I create a service blueprint?

• What are the different types of Service Blueprints?

• ▶️ What am I missing out, if I don't have a service blueprint?

• ▶️ Can you always combine a journey map and a blueprint?

• ▶️ How do I manage the amount of detail on a blueprint?

• ▶️ How to use feedback to improve a service blueprint?

• What elements can I include in a Service Blueprint?

• How can I create a story around my service blueprint?

• How can I improve the end of a Service?

• What are good tools to create a service blueprint?

• What's a good structure for a Service Blueprint?

• What are examples of Service Blueprints?

• Can a service blueprint be used in conjunction with other design tools and techniques?

• What’s the difference between a service blueprint and a customer journey map?

• What are the steps for creating a service blueprint?

• How can I use a service blueprint as a diagnostic tool?

• How can I use a service blueprint as a prototyping tool?

• How can I use a digital whiteboard to make a smarter service blueprint?

• How can I bring together a marketing approach and service design approach in my service blueprint ?

• How do stakeholders use Service Blueprints?

• ▶️ Research to do before doing a Service Blueprint?

• ▶️  What are some common mistakes to avoid when you create a Service Blueprint?

• ▶️ How can I make a Service Blueprint less overwhelming?

• ▶️ What tool can I use for people to fill out their own journey map?

Service Design as a career

• What is a good background for a service design/strategy consultant?

• ▶️ What are job interview tips for new Service Designers?

• What does a service design company need to be successful?

• How to practice and not give up on Service Design?

• How can we get more junior Service Design positions?

• ▶️ How to grow as a mid-level service designer?

• ▶️ What are Service Design communities I can join?

• ▶️ How to tackle the impostor syndrome?

• ▶️ How can I use my past career when transitioning to Service Design?

• ▶️ Service Design in big organizations?

• ▶️ Six Sigma or Service Design certification?

• ▶️ How to apply Service Design insights in your daily work?

• Where do Service Designers work?

• ▶️ How can you show that different backgrounds contribute to the service design work in valid ways?

• ▶️ How do you best communicate what's the role and what isn't the role of the Service Designer?

• ▶️ What are your tips on verbal communication Service Design job interviews?

• ▶️ How can you work in a service design job if you don’t have a service design degree?

• ▶️ Are there enough Service Design jobs out there?

• Do people recommend a service design career?

• What does a junior service designer do?

• Can I work part time as a service designer?

• I’m x years old is it too late to learn service design ?

• Can an introvert thrive as a Service Designer?

• What skills do you need to become a service designer?

• Can service designers work from home or remotely?

• Why am I not getting any interviews for service designer jobs?

• What’s the best way to gain real world experience when starting in service design?

• What are the most important things to consider when becoming a senior service designer? How can people achieve this goal?

• ▶️ How can I realize that I bring lots of experience when I transition to Service Design?

• ▶️ Can a service designer survive a recession?

• ▶️ What are the archetypes of service designers?

Hiring service designers

• What are common mistakes company make when hiring service designers?

• What are good questions to ask to a service designer to evaluate his skills during a job interview?

• Where can I find great service design talents?

• Is it possible for a junior service designer to do freelance work?

Coaching and Service Design

• How can you help people to find the solutions to their problems by themselves?

• What are useful references when it comes to coaching?

• How do you evaluate a coaching session?

• How can you rebuild the motivation of a person?

• How can you make the whole team benefit from personal coachings?

• What tools do you use for your coaching sessions?

• What are the different coaching styles or modes?

Service Design portfolio

• Sturcture: What's a good structure for a Service Design portfolio?

• Tips: How can I build a service design portfolio?

• ▶️ Examples: What are examples of service design portfolios?4

• ▶️ Format: PDF of website for a Service Design portfolio?

• Importance: How important is it to have a Service Design portfolio?

• ▶️ How can I show complex Service Design work in an attractive without downplaying the efforts that went into it?

• What is a good site for service designers to share their work

• What is the best platform or tool to build a service design portfolio on? (Example: medium, WordPress, Behance, etc?)

• How can I improve my portfolio?

• How can I customize a Service Design portfolio easily?

• ▶️ Can I make a Service Design Portfolio with Notion?

Service Design workshops and facilitation

• What's the right way to facilitate a workshop or meeting?

• Where can I find workshop templates and ideas?

• How can I make sure my workshop ends on time?

• How can you improve the results of workshops?

• How can I use spirituality in a Service Design workshop?

• How do you help people stay on topic during a workshop?

• How do you create psychological safety in a workshop?

• How can you run a good workshop without preparation?

• How can you accelerate decision making and workshops?

• ▶️ What are different facilitation styles?

• ▶️ How can you be quicker and more efficient when you have to create a report about a workshop?

• ▶️ What's the perfect meal and food for a workshop?

Service Design and Ideation

• How can I test and evaluate early ideas?

Service Design and research

• How do you recruit users and testers?

• What to do when I'm stuck in analysis paralysis?

• Should I use family and friends in my prototyping testing sessions?

• How to prioritize user research?

• How to analyze interviews or research data?

• What are good structures for a prototype?

• ▶️ How to structure the synthesis or insights of user testings?

• Does research in service design look like research in social sciences or market research?

• How do you take notes during user interviews?

• Where can I find sample interviews to train my note taking skills?

• Should feedback be free?

• What are important elements to put in a screener?

• How much should I pay research participants?

Service Design and Presentations

• How to create presentations that work for multiple stakeholders?

• What are tools to create presentations faster?

• When should I create a presentation and when not?

• How can I fix a presentation that goes all over the place?

• What are good storylines I can use to structure a presentation?

• How can I use a presentation as a prototype?

• How to create quickly summaries for presentations?

• How can I keep the engagement and focus high during a presentation?

• How can I embed a whiteboard in my presentation?

• How can you take good notes and format your presentations?

• What are good ways to finish a presentation?

• How can I embed a timer in my presentation?

• What's one of the best slide structure and design?

• ▶️ How can I make presenting less painful?

Service Design Principles

• ▶️ What's a Service Design Principle?

• ▶️ Why should I create my own principles library?

• ▶️ How does a Service Design Principle Library look like?

• How can I create my own Service Design principles?

• ▶️ What are the different types of Service Design Libraries?

• ▶️ What's the minimal version of a Service Design Library?

• ▶️ What are the different profiles of people creating a Service Design Library?

• ▶️ How many Principles can you extract from one story?

• ▶️ I don't like to write, how to write a Service Design Principle?

• ▶️ How do I edit my Service Design Principles

• How can I make it easy to edit a Service Design Principle?

• ▶️ What are recommended books to start your Service Design Library?

• ▶️ Are Service Design principles metaphors or litteral?

• ▶️ How to define principles for a project?

• ▶️ Should you co-create service design principles?

• How to pitch the value of Service Design principles?

• ▶️ What is a Service Design Principles Library?

• ▶️ What are the benefits of creating your own Principles Library?

• ▶️ What's the mindset of someone who builds his own Service Design Principles Library?

• ▶️ How to build a Service Design Library Principles for a team?

• ▶️ How to organize your Service Design Principles Library?

• ▶️ What tools to use to create your own Service Design Principles Library?

• ▶️ What are apps that make it faster to write Service Design Principles?

• ▶️ What are apps that help write clearer Service Design Principles?

• How do I manage the references of my Service Design Principles?

• What are the advantages of writing your Service Design Principles in the open and how to do it?

• How do Service Design Principles evolve over time?

• What are metrics you can track in your service design principle library?

• How to name your Service Design Principles?

• ▶️ What are healthy goals to have for a Service Design Principles Library?

• ▶️ What are daily practices I could have to build my own Service Design Library?

• ▶️ What are ethical consideration when building a Service Design Principles Library?

• ▶️ How can you create your writing routine?

• ▶️ Where can I find Service Design Principles ideas and inspirations?

• ▶️ How hard should you work on your Service Design Principles Library?

• ▶️ How can you make a Service Design Principles Library that is useful for others too?

• ▶️ Where do principles come from?

• ▶️ What makes a good Service Design Principle?

• ▶️ How to keep the motivation when building a Principles Library over years

Service Design projects

• ▶️ What are the deliverables of a Service Design project?

• ▶️ How to start a Service Design project?

• ▶️ What's a good context for a student project using Service Design?

• ▶️ How to turn self help into a service?

• ▶️ What tools should I use for each Service Design project?

• ▶️ What are some best practices for collaborating with a service designer on a project?

• ▶️ What are the biggest challenges when it comes to designing new products or services?

• ▶️ What are the reasons for product and service design or redesign?

Service Design Books

• Who are book authors on service design?

• What are beginner books on service design?

• What are the most recommended books on service design?

• What are books on the service design tools and methods?

• What are books on the service design process?

• Where can I find and buy interesting books on service design?

• What are my favorite non Service Design books for service designers?

• What are audiobooks on Service Design?

Academic and scientific view of Service Design

• Where can I find academic papers on service design?

• Who are academic experts on service design to follow?

• What are interesting statistics related to Service Design?

• What are the most cited academic papers on Service Design?

Accessibility and Service Design

• What are rules or norms to make digital services more accessible?

• How can I make sure the colours I use are accessible?

Sustainability and Service Design

• How can I create more sustainable digital services?

• What are resources to learn how to make sustainable services?

Service Design in government

• ▶️ How can you measure the maturity of your Service Design practice in a local government?

• ▶️ What are common patterns for public services?

• ▶️ Where can I find case studies about Service Design in the public sector or for the government?

• ▶️ What are processes for service design in government or public services?

• ▶️ What are resources to learn service design for the public sector?

Service Design Philosophy and Mindset

• ▶️ What's too much service?

• What comes after Service Design?

• ▶️ Should we really make all experiences less shitty?

• ▶️ How should we call the people we serve?

• What are the advantages and disadvantages of using a service design approach?

• How can service design skills be used outside of work in day to day life?

• Should Service Design have another name?

• What's the history of Service Design?

• Can "bad" service be "good" service?

• ▶️ What are the different stages of the maturity of Service Design within an organization?

• ▶️ What's the invisible role of the service designer within an organization?

• What are great quotes to inspire service design work?

Service Design in Switzerland

• Who are Swiss Service Designers?

• What are agencies that do Service Design projects in Switzerland?

• What are case studies of Service Design work done in Switzerland?

• What makes service design special in Switzerland?

• What are the salary a service designer can expect in Switzerland?

• What are schools that teach service design in Switzerland?

• What are Service Design communities in Switzerland ?

• Where can I find Service Design jobs in Switzerland?

• In which Swiss cities are there more service design opportunities?

• What are the industries where Service Design is the most used in Switzerland?

• Is there a future for service design students in Switzerland?

• What are big organisations in Switzerland that use Service Design?

• What's the history of Service Design in Switzerland?

• Can I study or work in Switzerland if I don’t speak German, French or Italian?

World wide Service Design

• United States: What's the state of Service Design in the US?

• ▶️ What organizations use Service Design in Switzerland?

• ▶️ Finland: What's the state of Service Design in Finland?