How do you recruit users and testers?
How do you recruit users and testers?
Service Design Questions and Answers
Basics of Service Design
Basics of Service Design
Examples of good Service Design
Examples of good Service Design
Learning Service Design
Learning Service Design
Service Design and others fields
Service Design and others fields
Service Design tools, apps and methods
Service Design tools, apps and methods
Service Blueprints and Journey Maps
Service Blueprints and Journey Maps
Service Design as a career
Service Design as a career
Hiring service designers
Hiring service designers
Coaching and Service Design
Coaching and Service Design
Service Design portfolio
Service Design portfolio
Service Design workshops and facilitation
Service Design workshops and facilitation
Service Design and Ideation
Service Design and Ideation
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Service Design and research
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Service Design and Presentations
Service Design Principles
Service Design Principles
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Service Design projects
Service Design Books
Service Design Books
Accessibility and Service Design
Accessibility and Service Design
Sustainability and Service Design
Sustainability and Service Design
Service Design in government
Service Design in government
Service Design Philosophy and Mindset
Service Design Philosophy and Mindset
Service Design in Switzerland
Service Design in Switzerland
There are recruiting agencies out there whose job it is to help you find the right users for your interviews or for testing your service prototypes.
My favourite services to recruit testers
There are two services I love to use. For simple digital user tests, I use Usabilityhub, and for recruiting people for interviews and more complex projects, I like to work with the fine people behind Testingtime.
Steps to recruiting testing participants
01. Who to recruit?
Define who would be the right target group to recruit
02. Recruit internally or with an agency?
Decide if we can recruit ourselves or need help from an external recruiter like Testingtime.
03. If you recruit internally
List people: make a list of names, and phone numbers and assign who will contact who.
Choose a test day: check the agendas of the team and block a day for multiple 1-hour calls
Scheduling link: using a tool like calendly.com
04. If you need help
Choose a test day: check the agendas of the team and block a day for multiple 1-hour calls
write a screener: make a document with simple questions and possible answers and show which answers validate if the person is interesting and which show that the person is not interesting (see examples below)
Good news: the agency will take care of the scheduling 🙂
05. Create the interviews questions based on the Five-Act Interview model
A friendly welcome to start the interview.
A series of general, open-ended context questions about the customer.
Introduction to the prototype(s).
Detailed tasks to get the customer to react to the prototype.
A quick debrief to capture the customer’s overarching thoughts and impressions.
Going further
For more options and tools on how to recruit users, participants and testers, check my bookmarks here.
More Service Design questions and answers like this one
Check out all the questions about the field, user and desk research side of Service Design.
